Global Industry Analyst Relations Leader at Qualtrics

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Why Qualtrics?

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 11,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Qualtrics was recently acquired by SAP, and together we will accelerate XM and power the experience economy. Join us on this adventure that can open many doors! Join a company that is dedicated to your ideas and growth, recognizes your unique contribution, fills you with purpose, and provides a fun, flexible and inclusive work environment.

The Challenge

The industry analyst relations team at Qualtrics is a critical and key component to our business. We are growing at a rapid rate and are looking for a Global Industry Analyst Relations Leader who will be responsible for working closely with Qualtrics executives and key industry analysts to communicate the Qualtrics value proposition effectively, demonstrate the value of a sophisticated technical platform in an accessible and compelling way, and continue to grow our strategic AR program. If you thrive on purpose, fun, and vigor this job is for you.

Expectations for Success
  • Help define the Experience Management (XM) category and position Qualtrics as the clear leader in XM
  • Increase awareness of the Qualtrics XM Platform™ among industry analysts, while delivering key analyst insights to our internal teams
  • Own the strategy and execution of the Qualtrics AR program while building collaborative relationships with influential analysts, executive spokespeople, product strategy and marketing leaders
  • Foster and maintain meaningful relationships that will attract analysts into advocacy for Qualtrics’ solutions and services
  • Collaborate across marketing functions and experience teams to influence content creation, demand generation, customer references, and public relations
  • Develop a deep understanding of the competitive landscape in order to speak to product and company competitive differentiators
  • Regularly update analysts on product enhancements, customer acquisition, and case studies
  • Expand the reach and influence of the AR program globally, including developing relationships with key analysts in all international markets where Qualtrics operates
  • Design and lead the strategy and execution of all Major Analyst Evaluations (Forrester Waves, Gartner MQ etc) that provide the foundation and focused plan that leads to a successful outcome
  • Lead briefings, lead analyst inquiries, lead research interviews, and drive solution demo presentations for industry analysts and key influencers regarding Qualtrics XM Platform™ enhancements and roadmap
  • Leverage Qualtrics executives and internal stakeholders to act as spokespeople to communicate Qualtrics’ strategy and vision
  • Work closely with Qualtrics experience teams to lead advisory days
  • Analyze relevant analyst reports, summarize findings for the requisite parties, and work closely with analysts to ensure Qualtrics is well represented in reports
Qualifications & RequirementsBasic
  • 5+ years of experience in analyst relations in the tech industry working directly with Forrester, Gartner, IDC and other major industry analyst firms
  • 10+ years of overall marketing, product, public relations, communications or B2B software experience
  • A successful track record in building corporate programs and creating and delivering effective communications
  • Strong interpersonal skills and executive presence, including a proven ability to develop and maintain internal and external executive relationships
  • Knowledge of major analyst firm business models, processes and online resources (Gartner, Forrester, IDC, etc.)
  • Experience leading and executing on Gartner Magic Quadrants and Forrester Waves evaluations
  • History of proactively uncovering opportunities for strategic analyst interactions that support and promote the company’s objectives.
  • Calm under pressure
  • A self-motivated team player with a demonstrated ability to deliver results
  • Ability to understand and communicate the benefits of technical products
Preferred
  • B2B cloud-based software businesses experience
  • Experience working with customer experience and/or employee experience software vendors or agencies
  • Creative and strategic thinker with a bias for action
  • Highly organized with a strong attention to detail and ability to manage numerous projects in a fast-paced environment
  • Experience collaborating globally with multiple internal departments, remote colleagues and stakeholders
  • Existing relationships with key analysts and industry influencers
A Day in the Life

You will work independently yet collaboratively with our executives, PR, Comms, Product Marketing, and Product teams to drive value for our software and services. Your top priority will be to develop and maintain excellent relationships with our tier one and tier two analysts. In this ever-changing environment it will be key to focus on those priorities that are strategic to the business and not get distracted by tactical activities that add no value. You will lead our AR agency relationship and work closely with their team.

What differentiates us from other companies:
  • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
  • Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
  • We take pride in our office design aiming at fostering creativity from our rooftop views to an open and collaborative work space.
  • On top of standard benefits package (medical - employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
  • To learn more about what we value read about it directly from our employees Qualtrics Life stories
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • We are an open language company so we do not specify on languages and accept all that are helpful toward the product.Languages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Qualtrics PlatformCMS
    • SalesforceCRM
    • Qualtrics iQ DirectoryCRM
    • Qualtrics PlatformEmail
    • Adobe CampaignLead Gen
    • MarketoLead Gen
    • MixRankLead Gen
    • RapportiveLead Gen
    • Qualtrics PlatformLead Gen

Location

The office experience is a 5-minute walk from Pioneer Square. The rooftop deck overlooks the Puget Sound and downtown Seattle.

What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

TOTAL REWARDS
The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, bonuses, and tons of career mobility.

WORK HARD/PLAY HARD
For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up.

UPWARD MOBILITY
Because we’re a hyper-growth company, getting promoted and taking on more opportunities is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

OFFICE PERKS
We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

HIGH BAR
We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

GLOBAL
Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Culture
Partners with Nonprofits
We go beyond partnering with nonprofits. For Qualtrics, 5 For the Fight is our company's core nonprofit focus. Discover the whole story at www.5ForTheFight.org. We're #AllIn until cancer gives in.
Friends outside of work
Eat lunch together
Intracompany committees
From WLD, Q&able, Q-Salute, Q-Pride, and Mosaiq to the Dream Team, the Green Team, and hosts of other community-founded groups, you'll find a variety of committees which drive community at Qualtrics.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
We reimburse up to 10000 for eligible adoption expenses and 6 weeks of paid leave for the parent who is taking the role as the primary caregiver.
Return-to-work program post parental leave
Company sponsored family events
Qualtrics has several events during the year that look to actively include our families, from the annual summer party to welcoming your family on-site for visits.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We serve free lunch on Monday, Wednesday, Friday. On Tuesday and Thursday, we offer a subsidized food ordering option. We have breakfast items (cereals, yogurts, etc.) every day of the week.
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Lunch and learns happen on different occasions. Many times, these are sponsored by the Q Groups or another group looking to help spread messaging and education about key topics.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, Leadership mentoring.

Additional Perks + Benefits

We additionally cater snacks to the company all-hands meeting each week. You can expect to find semi-annual swag distributions (summer & winter), as well as swag giveaways in the offices. Our Benefits team has always looked to maximize our benefits. We additionally will have times where tickets to local games/events are on offer or will work as a group to purchase tickets for a variety of activities.

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