About Highspot

Highspot helps sales teams improve customer conversations and achieve their revenue goals. From content optimization and performance analytics to in-context training, guided selling, and more, the Highspot platform delivers enterprise-ready features in a modern design that sales reps and marketers love. Using Highspot, marketing leaders have deep insights and analytics into the performance and influenced revenue of content, campaigns, and marketing assets. What makes the solution special? It’s loved by sales reps globally, and is the #1 rated sales enablement platform on G2 Crowd. 

We are committed to diversity as both a moral and business imperative. 

About the Role

You will help drive Highspot’s growth across our acquisition and customer cross-sell ABM programs. You will be responsible for building scalable, data-informed growth programs; integrating marketing activity, product innovation, and sales partnerships to build, and accelerate, our pipeline and revenue from cross-sell initiatives. 

You will plan, develop, and oversee targeted paid programs; partnering with our Sales, Field Marketing, Product Marketing, Partner, and Community teams to run programs that support and drive pipeline generation.

The ideal candidate will have a “learn-it-all” and data-centric mindset, collaborative spirit, get-it-done mentality, and will work across functions including Sales, RevOps, and the broader marketing team.

What You'll Do

• Plan, develop, and manage comprehensive paid media strategies to scale ABM Programs profitably across New Customer and Customer accounts, including Google, LinkedIn, and Facebook.
• Partner with Sales, Customer Marketing, Community, and Services to develop customer cross-sell programs utilizing market segment, buying group, customer scoring, and usage data.
• Own and manage our conversion rate optimization and testing across all paid programs: perform click-through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities. 
• Data-driven: You will monitor and report on results and KPIs of all campaigns. You will identify and take advantage of opportunities for program and channel optimization; using data to surface recommendations for program improvements.
• Collaborate with Web Marketing to analyze SEO keywords and determine new opportunities for Google PPC. 
• Partner with Sales, Customer Marketing and RevOps to automate growth programs across various channels, such as Drift. 

Your Background

• 3-4 years creating and managing marketing programs (B2B SaaS experience preferred).
• Experience owning and running growth paid media programs (Google PPC, LinkedIn & Facebook).
• Highly analytical and metrics-driven.
• Experience working with Sales teams.
• Excellent program management and interpersonal skills with a strong track record of working across teams.
• A strong understanding of demand generation best practices across a variety of online and offline channels, including, campaign and project management, reporting, and sales funnel conversions.
• Passion for demand generation excellence, building customer-facing campaigns and generating pipelines.

This position is available either in-office or remote, as applicable, at the following locations:

• Arizona - Remote 
• Arkansas - Remote
• California - Remote 
• Connecticut - Remote 
• Florida - Remote 
• Georgia - Remote 
• Idaho - Remote 
• Illinois - Remote 
• Maryland - Remote 
• Massachusetts - Remote 
• Michigan - Remote
• Minnesota - Remote 
• Missouri - Remote 
• Montana - Remote 
• Nevada - Remote
• New Hampshire - Remote
• New Jersey - Remote 
• New York - Remote 
• North Carolina - Remote 
• Ohio - Remote 
• Oregon - Remote 
• Pennsylvania - Remote 
• Tennessee - Remote
• Texas - Remote 
• Utah - Remote 
• Virginia - Remote 
• Washington - Remote 
• Washington - Seattle
• Washington, D.C.
• Wisconsin - Remote
• #BI-Remote

Benefits

Comprehensive medical, dental, and vision benefits

401(k) Matching

Paid parental leave 

Flexible work and vacation schedules

Discounted ClassPass membership

2 volunteer days per year

Transportation benefits

Competitive compensation and stock options

Fully-stocked kitchen

Annual company-wide events

Meaningfully contribute to a compelling vision!

Equal Opportunity Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.

Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the ‘apply’ button.