Manager of Product Marketing

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We are very happy to announce that we have officially re-opened our Ballard HQ office for voluntary use at 50% capacity! It's excellent to be seeing people in person and have the buzz going again. In order to maintain safety, comfort and flexibility, we currently offer most employees the choice between 3 work locations: HQ-first, Hybrid or Remote; if there are specific location needs, the job description will indicate that below. It is also important to note that we are only able to hire employees who are eligible to work and are based in the US.


We look forward to having you apply to join our team of Knockstars!


The Role

Knock is the leader in Sales, Marketing, and CRM technology for the property management industry. Our CRM and leasing tools are the center of how customers operate their portfolios, creating an opportunity to create a growing ecosystem of integration partners that improve product experience, sales outcomes, retention, and a number growth objectives. 


As a CRM, not only does Knock help multifamily apartment teams manage their daily tasks in marketing, leasing, and resident services, but we also collect and shape the data from these tasks into valuable insights that management can use to transform their leasing results. We are adding a Manager of Product Marketing to join our Product Marketing team. This will be a hands-on management role that will help launch new product enhancements that reshape the way our industry conducts business. You will have a balance of thought leadership, developing the team, and rolling up your sleeves as a true product leader. Not only do we have an existing set of products that undergo constant iteration, but we are also launching exciting, new products in 2022 that will transform the way multifamily teams successfully bring renters into their communities. You will be successful in the role if you’re able to offer sales and customer success enablement, build demand throughout product launches, drive competitive positioning, pricing, and packaging to ultimately increase market share and ARR. This position will report to, and work closely with, our CMO. 


The Team

The Go-To-Market team, which includes Marketing, Sales and Customer Success, is a high energy group that loves evangelizing and delivering industry-leading business solutions to both new and existing customers. A happy customer is the best business strategy of all. The primary objectives of the go-to market team are to generate a predictable pipeline for new, quality sales opportunities, land new customers, expand business within our existing customers, and retain 100% of our customers.

Day to Day

  • Own the reporting and intelligence gathering and sharing for product lines, ensuring the product team is always informed on changing market demands, and go-to-market teams are always prepared to generate revenue
  • Lead the Product Marketing team
  • Identify the attributes of an ideal customer profile in order to ensure successful customer acquisition and engagement throughout launch phases
  • Have written go-to-market positioning that is personalized to each buyer and/or user persona, identifying key points of differentiation at each stage of the buyer’s journey with exceptional storytelling ability
  • Project manage the deliverables of multiple departments, ensuring on-time delivery 
  • Successfully help train Sales and Success to help grow revenue

Basic Qualifications

  • Have prior experience marketing in the Multifamily, CRM or Marketing Automation industries
  • Leadership experience 
  • Proven experience in Product Marketing or similar role
  • Prior experience writing Marketing Requirements Docs (MRD)
  • Experience having used market and competitor research to effectively position new products to drive adoption

About Knock

We started Knock to solve problems we faced ourselves. One of those problems was that the process for renting an apartment hadn’t evolved at the same pace as technology. Our mission was to improve the experience for both apartment renters and managers.


We’ve developed an industry-defining SaaS platform, an intelligent front office platform providing the efficiency and business intelligence tools needed to maximize occupancy, rent growth, and customer happiness at every community. Our customers trust us to deliver the consumer experiences and business applications that are essential to their bottom line. The proof is in our 10x revenue growth over the past two years, in addition to our numerous industry awards.


In February 2021 we raised an additional $20 million in a growth funding round led by Fifth Wall, the largest venture capital firm passionate about the global real estate industry and the clear leader in PropTech investing. This investment, our largest fundraise to date, will be invested directly into further innovation on behalf of the incredible #multifamily industry: http://bit.ly/knock-5thwall


Past investors include Madrona Venture Group, Lead Edge Capital, Seven Peaks Ventures and Second Avenue Partners.


Our Values

To be successful and recognized at Knock, you should naturally encompass our core values: Determination, Excellence, Trust and Community. We take these behaviors seriously and expect everyone to bring a positive Knockstar demeanor with them to work every day.

At Knock, we have a #oneteam philosophy. A big part of bringing new capabilities to life is to continue to bring in outstanding talent that works together toward a common goal. We’ve been especially fortunate to build an outstanding team that delivers real value to our customers each and every day. We can’t wait to hear from you!


Awards

We have been recognized over the past several years across multiple platforms as a best place to work. Most recently these awards have included:


Built In Seattle's 100 Best Places to Work (2021, 2022)

Built In Seattle's 50 Best Midsize Places to Work (2022)

Built In Seattle's 50 Best Small Places to Work (2020, 2021)

Best Places to Work Multifamily® (2021, 2022)

Best Places to Work Multifamily® for Women (2021, 2022)

Inc. 5000 Fastest Growing Private Companies (2021)

NAA Best Places to Work - Suppliers (2020)



Important Information

Knock is committed to crafting a diverse environment and is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, nationality, gender, sexual orientation, age, marital status, veteran status, disability status, or other characteristics protected by applicable laws. We welcome all, and encourage all to apply!


Please know that due to the nature of our business and housing potentially sensitive data, a background check is required to join Knock. We will, nonetheless, consider qualified applicants for employment with arrest and conviction records in a manner consistent with local requirements.


Knock uses the E-Verify employment verification program.

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Location

Ballard is a hip waterfront neighborhood with trendy restaurants, indie shops, bars and craft breweries centered on historic Ballard Avenue.

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