Manager, SMB Growth
Job Description
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
We are looking for a Manager, SMB Growth to join Snap Inc. This role will lead and launch high-growth programs to serve Snap’s global SMB audience and drive retentive growth in priority SMB segments. Quarter-backing SMB organization’s overall strategy in key segments, this role will own SMB’s global retentive growth goals. And ensure that SMBs succeed by leveraging Snap to power their business’ growth.
The ideal candidate brings experience owning growth goals (eg monthly actives) and leading go-to-market initiatives, with a lens akin to driving product-led growth. They will have a proven track record in problem solving, scaling, and leading growth programs or initiatives. They will develop, deploy and scale global growth programs that address the needs of SMBs in their segment - via a test and iterate framework. The role will set and own strategic go-to-market roadmaps, with clear resourcing and support from a wide array of cross-functional groups (Marketing, Operations, Product, Engineering, Advertiser Support, and Data Analytics).
What you’ll do:
Be the single-threaded accountable owner for retentive growth for key SMB segment(s) globally. The remit will span a combination of key segments and programs, globally.
Own x-segment program strategies to drive business growth with end-to-end ownership from ideation to goal attainment
Develop business plans, customer and market insights, and analyze program effectiveness
Plan, test and scale programs to grow adoption of business solutions across Snap’s platforms
Establish performance measurement criteria and KPIs to track against business growth goals
Lead global, cross-functional teams including sales, marketing, operations, data science, and product to drive program execution
Present results and recommendations based on program performance
Drive communication and influence a broad range of stakeholders including executives
Knowledge, Skills & Abilities:
Experience developing, growing and sun-setting growth marketing or initiatives, especially into SMB or high-growth consumer areas
Proven track record in driving programs that are multi-geography, and complex in nature
High comfort with and passion for data driven decision making
Experience simplifying complexity and effectively communicating with business and technical executives, as well as external stakeholders
Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity
Experience or familiarity in working with the media or digital advertising industry
Ability to influence and drive change among partner teams and leadership, in service of building new approaches and shifting the daily behaviors of a team
Proficiency in presentation skills and comfort presenting to and communicating with senior leadership
Minimum Qualifications:
BS/BA degree or equivalent years of experience
8+ years experience in sales, consulting, corporate strategy, services, marketing or product/growth management
2+ years of experience building, managing or coaching and developing high-performing individuals / teams.
Experience leading cross-functional teams to launch new products / programs and drive results, in a rigorous KPI-driven setting
Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed
Preferred Qualifications:
Masters degree, or MBA
Experience launching, maintaining and sun-setting scaled growth or SMB/consumer programs to drive monetization goals
Passion for structured problem solving, developing / testing hypotheses, and modeling
Passion for change, Snapchat, and creativity!
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at [email protected].
Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!