Product Marketing Manager, Insurance

| Remote
We are seeking a Product Marketing Manager to support our property, casualty and other lines of insurance business including leading and supporting the development of the Assurance brand, go-to-market strategy, development of creative, and other initiatives focused on the customer lifecycle and success to push the business forward.

What you will do:

  • Deeply understand customers across our property, casualty and other lines of insurance and communicate needs, buying journeys, and opportunities cross-functionally.
  • Drive and support qualitative and quantitative research to inform product and marketing strategy across the customer lifecycle.
  • Make data supported recommendations regarding product and business objectives, strategy, positioning, and messaging.
  • Partner with channel owners to drive, test, execute, and optimize programs designed to drive conversion and growth.
  • Drive and/or support the creation of marketing assets e.g., email campaigns, text and push campaigns, videos, print collateral, websites, etc. to support conversion.
  • Develop relationships with industry partners to navigate complex industry regulation and navigate opportunities for expanded partner marketing.
  • Build the Assurance brand online and offline to increase mindshare with prospective customers.

To be successful in this role, you must possess the following:

  • You thrive in an environment where not everything has been figured out and it’s up to you to design the future, supported by a highly autonomous environment where you’re encouraged to test new ideas, learn rapidly, and iterate.
  • You are a customer-centric problem solver and understands how the customer experience can impact brand perception and conversion for sustainable long-term growth.
  • 5+ years of experience in a product marketing, content, brand, or channel management role.
  • Ability to work closely with and influence cross functional teams, including product management, channel marketing, sales, and support.
  • Customer-focused ability to deeply understand needs and develop insights that shape marketing plans and influence product roadmaps.
  • Desire to build world-class products and solve extremely hard problems, with a high level of curiosity and an insight backed approach.
  • Ability to translate marketing efforts into easy to consume information for business leaders – clearly showing where a customer learned of our brand to inform their likely
  • buying behavior.
  • A well-organized approach to your work coupled with an ambitious drive to get things done, set huge goals, then achieving them.
  • Data-driven mindset leveraging a highly analytical approach to rapidly test performance, find opportunities, and build business cases.
  • Ability to plan and execute solutions in a complex industry.
  • Ability to balance multiple priorities and complete tasks on time.
  • Bachelor’s degree or relevant experience in digital marketing.
  • Experience in the insurance and/or financial services industry preferred.

The following is highly desired:

  • Basic HTML & CSS coding ability, in addition to intermediate SQL writing ability
  • Understanding of content marketing & SEO
  • Speed and precision
  • Constantly challenging the status quo

Choose Assurance Because:
· Exceptional base salary plus bonus structure
· Comprehensive benefits which include, medical, dental, vision, 401K and more
· Unlimited paid vacation, sick leave, plus paid holidays.
· Growth opportunities, advance your career rapidly, we offer leadership development training and promote from within.
· Ongoing coaching and career development including individual and group coaching sessions.
· Fast paced, high performance environment.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • DB2Databases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

We're located in the heart of downtown Seattle at the corner of 5th and Madison, conveniently between Westlake Center and Pioneer Square.

An Insider's view of Assurance

What’s the vibe like in the office?

“We're all so friendly and open to working and collaborating. We care for each other's work and personal health so that we can all be strong and grow together. No teammate gets left behind.”

Adrienne

Partner Marketing Specialist

What does your typical day look like?

“If I write code in the morning it often goes out on the same day, impacting thousands of customers and often having a noticeable change on our 'mission control' style dashboards throughout the office.”

Alex

Senior Software Engineer

What makes someone successful on your team?

“Everybody is very smart but not arrogant. In the data team, especially, everybody puts the team first over themselves - there are no egos. It is always about making things better for the team and the business.”

Callum

Director of Data Engineering

How do your team's ideas influence the company's direction?

We are calculated decision-makers. Every idea is a potential experiment waiting to be tested. We drive the business forward by rapidly iterating on several ideas leveraging the data to tell us which direction we should take next.

Megan

Director of Data Scientist

What are Assurance Perks + Benefits

Assurance Benefits Overview

Our Benefits

Flexible Working Environment
Your schedule and working hours are up to you at Assurance. We care more about results than when and where you get your work done, and we find that a flexible schedule can help alleviate the stress of a rigid work-life balance.

Unlimited Time Off
We work hard, so it’s important that we take time to refresh and reset when we need it. We empower our employees to take the time that make sense for them.

Nutritional Snacks and Weekly Lunches
We encourage a healthy lifestyle for employees in all ways that we can, and we don’t want it to be tough to find sustenance when you’re hard at work! We provide healthy, nutritional snacks throughout our office, and outstanding local coffee. We also host a weekly lunch, featuring top local restaurants, to accompany our all-company meeting.

Commuter Benefits
We want to make sure it’s easy for you to get to and from work, so we a provide free public transportation or greatly subsidized parking close to our office.

Inspiring Offices
From the beginning, our founders believed that beautiful, open, inspiring spaces lead to energy and creativity. We seek beautiful office spaces in all of our locations, and in 2020 we’ll be taking occupancy of a stunning new office on the top two floors of Madison Center in downtown Seattle – this space features floor to ceiling windows with stunning 360 degree views of the Puget Sound, and an exclusive private rooftop deck.

Competitive Health Benefits
Access to high quality healthcare is core to our business, and we care that our employees don’t have to worry about visiting a doctor. All employees receive competitive health, dental, and vision benefits packages.

Choice of High-End Equipment
We want to make sure you’re empowered to create amazing things. We give new employees the option of a variety of high-end computers and accessories.

Investment Opportunities
We believe in the importance of investing in yourself in a variety of ways, including financially. We offer a strong 401k plan, with options to invest in traditional, Roth, and after-tax options, all backed by a best-in-class platform from Prudential.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily sync
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Assurance provides flexible start and end times for our employees
Remote Work Program
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
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