Product Marketing Manager

| Seattle

Description:

New Engen is looking for a Product Marketing Manager to lead strategy and execution for marketing New Engen’s software platform to customers. Key initiatives this manager will lead include product positioning, external messaging, competitive differentiation, and sales collateral. This highly visible and cross-functional role must excel at partnering with product management, sales, creative and marketing alike to drive awareness and purchase of New Engen’s SaaS platform. The ideal candidate can successfully manage and coach others to drive output and increase overall team competence. A successful person in this role is intrigued by the challenge of helping marketing teams seize the potential digital has to offer through technology and automation.


Key Responsibilities:

  • Leads market and competitor analysis for New Engen’s software platform, extracts insights to inform positioning
  • Becomes the expert on New Engen’s SaaS customer, drives internal awareness
  • Optimizes positioning and messaging for specific customer archetypes and verticals
  • Support sales efforts by developing collateral that educates customers on New Engen’s software platform, including case studies, one-pagers, website material, and more
  • Partners with broader marketing team to create compelling, customer-focused content and events that drives brand awareness and generates leads for SaaS platform
  • Understands and can market the interconnectedness of New Engen’s software platform with New Engen’s other capabilities
  • Measures and reports on the impact of New Engen’s SaaS marketing activities
  • Other projects that support communicating New Engen’s unique brand and SaaS lead generation


Experience, skills, mindset:

  • Bachelor’s degree, MBA a plus
  • 5-10 years marketing experience, for a strong B2C or B2B brand, technology or SaaS a plus
  • 5 years experience in a product marketing role, preferably at a SaaS company
  • Strong understanding of the process of product management and how product marketing relates
  • Skilled at defining and iterating on positioning
  • Experience launching new products and creating releases and go-to-market plans
  • Experience working as part of a cross-functional teams, involving sales, product management, and creative
  • Solid understanding of digital marketing, existing and emerging digital channels
  • Exceptional written communication and presentation skills
  • Models leadership internally and can act as a trusted New Engen spokesperson externally
  • Creative and conceptual thinker matched with strong execution
  • Experience managing at least 1-2 individual contributors and a function
  • Embraces data and measurement to inform action
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Location

Our company is located just north of downtown in Belltown. Lot's of coffee shops and food in walking distance.

An Insider's view of New Engen

What are some social events your company does?

We have done a lot of fun events together as group! We've gone wine tasting, been to Mariners game, and even went go kart racing!

Michelle

Recruiting Program Specialist

What are New Engen Perks + Benefits

New Engen Benefits Overview

New Engen offers progressive benefits for a young, growing company: flexible PTO so employees can take time when they need; flu shots to ward off cold and flu season; free beverages and healthy snacks; and more. The company encourages staying connected, and conducts cross-organizational events so employees can learn, leverage differences, share updates, accomplishments, ideas, and listen to each other to strengthen the culture.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Lunch and learns
Promote from within

Additional Perks + Benefits

We promote an authentic, inclusive, no ego environment. Our weekly all company meetings are led by our CEO who shares regular updates, recognizes people, tells stories, solicits feedback and provides transparency will all employees. You can often see employees gathered, sitting on the floor, sharing, playing a game, hanging out with the office dogs, listening to music or sharing a beer with one another. Instead of closed behind office doors, most of our senior leadership team sit with their teams. On Slack, you can find our team collaborating, solving problems, joking, sharing funny pictures and videos about the work and all sorts of other topics. We are constantly reinventing ourselves - one of our core values - which we demonstrate by hiring adaptable and agile people who can learn, flex and change with our changing business.

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