The role is responsible for leading go-to-market initiatives that drive awareness and adoption of new features and products from EagleView. You will also be responsible for developing our product positioning & messaging, clearly communicating the value proposition throughout the company, and for enabling our Sales and Marketing team to successfully spread our message. Storytelling and creating great content is central to this role to win the hearts and minds of target customers, sales, and partners. This role is for solutions aimed at helping vertical industry companies, including residential, commercial, and solar construction, succeed with technology tools from EagleView.

What you'll do:

• Go-to-Market Strategy - Develop and execute the go-to-market plan for new product/feature releases across Product, Marketing, Sales, & Customer Success.
• Positioning & Messaging - Conduct market & customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience.
• Buyer & Competitive Insight - Research and analyze our buyers and competitive products. Clearly and concisely document and communicate your findings throughout the company. Provide direct support to field teams in competitive deals.
• Sales Tools and Enablement - Communicate the value proposition of our offerings and new features to all field facing teams. You'll work with training and readiness teams to ensure we have the collateral required to support the sales process including pitch decks, data sheets, product videos, case studies, selling guides etc.
• Product Evangelism – Know the product(s) deeply and be able to show off features and functionality and how they deliver on customer needs.

• You're an experienced product marketer with 3-5 years of product marketing experience, preferably in b2b technology.
• Bachelor's degree (preferably in business/marketing discipline)
• A picture thinker with the ability to get down to details.
• You are looking for an opportunity to have holistic responsibility through the product lifecycle, do a variety of marketing tasks, and learn and grow a lot.
• A great project orchestrator – you can write the plan, work the plan with others, and reflect adjust the plan as needed.
• You love telling stories and have excellent written and verbal communication skills.
• You have a strong history of running effective product launches or GTM programs.
• You have an inquiring mind. You have an analytical nature and ask questions to help product and marketing teams deliver the goods.
• Previous experience with software as a service (SaaS) solutions and/or products for the construction industry is a bonus.

Why you'll love it at EagleView

• Medical, dental, and vision coverage for full-time employees
• Flexible personal time off – there is no policy or accrual limits
• Bonus and reward opportunities
• 401k to help you save for the future
• Fun company and team activities because we work and play hard
• Flexibility for in-office and remote working
• Plus, unlimited snacks and beverages in our kitchen

EagleView® offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, fun and casual environment.

EagleView and its subsidiaries are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. EOE/AA. Minority/Female/Disability/Veteran.