Product Marketing Manager

| Remote
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About us:  

Limeade is an employee experience software company that helps build great places to work. Our platform unifies employee well-being, engagement and inclusion solutions with industry-leading communications capabilities. Recognized for its own award-winning culture, Limeade helps every employee know their company cares. To learn more, visit www.limeade.com.


We’re committed to creating a mission-driven, positive and inclusive culture of improvement made up of the best and brightest people in the business. And we’ve got the awards to back it up: Puget Sound Business Journal ranked us #1 Best Workplace in Washington, and Seattle Business ranked us one of the top three Best Companies to Work for in Washington State. We’re one of the fastest-growing companies in North America (Deloitte’s Technology Fast 500™), and Fortune magazine recognized us as a Best Workplace for Women. Limeade is a global company that embraces a distributed workforce and has users in more than 100 countries. Our headquarters are in Bellevue, WA.

About the role:

As a Product Marketing Manager, you will synthesize market analysis, customer needs and product capabilities into easy-to-understand messages and value propositions. The ideal candidate is a creative technical marketing professional skilled in storytelling with good knowledge of and experience in the employee workplace landscape. You will be the expert in buyers, their challenges, and how they buy based on their buying criteria. You will then use that knowledge to ensure the successful and consistent execution of introducing and expanding Limeade offerings to the market. 

Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. You will collaborate closely with product management and across the entire marketing organization. 


Responsibilities:  

  • Stay current and lead buyer and market research to understand industry trends and product market fit for current and future solutions
  • Work closely with the product management teams to identify market opportunities and define new market requirements
  • Preform analysis in order to create a plan to address product gaps, additions of new features, and product positioning
  • Develop and manage go-to-market product process
  • Drive development of key messages and value stories that resonate with target buyers
  • Work closely with marketing team to define and support strategic marketing plans that are aligned with product objectives
  • Support creation of sales tools to ensure channels can effectively and consistently deliver the right messages to our target buyers
  • Understand global market trends and support localized product positioning

Requirements:

  • Ability to demonstrate our values in an on-going and consistent way
  • Experience working with SaaS of HCM Platforms, as well as in a Well-Being/Employee Experience Industries are a plus
  • 5-7+ years of experience in B2B software marketing
  • Self-starter with the ability to manage several projects in a fast-paced environment
  • Proven ability to ramp up quickly with detailed technical content, and to stay current with new product developments
  • Passion for solving problems by taking product features and translating them into tangible benefits that meet market needs.
  • Organized and able to prioritize effectively
  • Strong quantitative analytical ability as well as excellent written and verbal and presentation communications skills
  • Ability to convey complex ideas in a clear, concise manner
  • High energy and strong interpersonal skills
  • BA or BS degree in business, engineering, computer science or a related field,or relevant years of working experience
  • MBA preferred

  

Limeade provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Limeade will provide reasonable accommodations for qualified individuals with disabilities. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • TableauAnalytics
    • Power BIAnalytics
    • AxureDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • EngagioLead Gen
    • DemandBaseLead Gen

Location

We are located in the heart of downtown Bellevue - within walking distance to great food, Downtown Bellevue Park and the Bellevue Transit Station.

An Insider's view of Limeade

How would you describe the company’s work-life balance?

Limeade offers the best work-life balance of any organization I’ve been with. As a working parent with 3 young children it is a major perk especially when need to drop off our kids, take them to an appointment or run an errand. Limeade knows that if you’re happy and fulfilled outside work, you’re going to be much more productive and engaged at work

Brandon

Strategic Account Executive

How do you collaborate with other teams in the company?

The We Are A Team value is one of the most lived values at Limeade. We collaborate through cross-team initiatives and are encouraged to connect with other teams on a personal and professional level. This facilitates a really solid understanding of other team's processes, goals, and challenges and drives a sense of empathy and shared accountability

Jeanette

Manager, Product Management

What makes someone successful on your team?

One of our values here at Limeade is "Own It". In that spirit, I think people who have the most successful at Limeade are people who come in and really take ownership for their role and look for ways they can have an impact - not only on their team, but on the organization as a whole. Creative problem solving and collaboration goes a long way here!

Daniel

EX Strategy Specialist

What are Limeade Perks + Benefits

Limeade Benefits Overview

Like a lot of tech companies, we hire the best and brightest people. But what sets us apart is our focus on the “whole employee.” We encourage LimeMates to take walking meetings, race around on scooters or unwind with meditation breaks.

These aren’t “extra perks” — they’re an authentic part of our culture.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Limeade has multiple employee resource groups and a Diversity and Inclusion Council.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
4 weeks of PTO plus 10 paid holidays!
Paid Volunteer Time
1 volunteer day off to use at your organization of choice!
Paid Holidays
10 paid holidays!
Perks & Discounts
Casual Dress
You'll see people in workout clothes on a daily basis!
Commuter Benefits
Company Outings
Fun happy hours, team events, Anything is Possible day!
Stocked Kitchen
All the healthy snacks you could ever need.
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks
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