Product Marketing Manager

| Hybrid
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Great interviews are engineered.  Come help Karat make every interview predictive, fair and enjoyable.

The status quo for technical interviewing doesn’t meet the needs of candidates or hiring companies. Haphazard interview experiences, subjective evaluations, and lack of capacity and expertise mean too many companies miss their hiring goals and miss out on great software engineers. At Karat, it's our mission to create better outcomes for companies and candidates by making every interview predictive, fair, and enjoyable.  

Karat conducts first-round technical interviews on behalf of companies including Indeed, Atlassian, Intuit, Peloton, The New York Times and Wayfair. We do this through a community of Interview Engineers who are equipped with Karat's interviewing platform, battle-tested questions, and data-informed best practices. 

The result is highly predictive and fair interviews at scale that candidates truly enjoy. Karat has amassed the largest and most robust dataset of structured interview intelligence to produce never-before-seen hiring analytics. 

As the world continues to transition to virtual work, and the fairness of hiring practices in the tech industry come under greater scrutiny, Karat is uniquely positioned to be a valuable, strategic partner as companies transition to 100% remote hiring.

Founded in 2014, Karat is a privately held and venture-funded company based in Seattle.

Product Marketing at Karat

As a Product Marketing Manager at Karat, you will be a key contributor to the development of Interview Engineering as a category. And as a member of the Marketing team, you will collaborate to drive our development of this new category and position Karat as the clear leader. 

You will also activate tactically by developing messaging and thought leadership content, providing sales enablement in the form of collateral, competitive intelligence, and customized content for public promotion, and by working cross-functionally to ensure the voice of the customer is always the driving force behind everything we do at Karat. You will lean on your product marketing experience in the tech B2B or developer space to quickly grasp complex concepts and translate them meaningfully to our target audiences. 


As a Product Marketing Manager you will:

  • Develop, own, and articulate differentiated value propositions for key parts of the Karat solution, compelling benefits, client outcomes, and the positioning of Karat products and services in the marketplace
  • Synthesize client insights derived from quantitative and qualitative customer inputs and insights derived from market and/or competitive research to inform our go-to-market strategy and influence the product roadmap
  • Partner closely with internal stakeholders to create key value propositions and go-to-market positioning around future products and offerings 
  • Own key Product Marketing outputs, including writing, editing, and proofreading with an attention to detail and commitment to quality
  • Partner with the marketing team to develop brochures, webinars, product videos, white papers, sales presentations, and other collateral with consistent messaging and branding
  • Build our customer marketing expertise by turning customers into advocates -- generating case studies, testimonials, customer videos, and other customer-driven marketing and sales assets
  • Develop and execute on product launches
  • Drive passion for Karat’s brand
  • Think boldly about new ways to inspire the market and demonstrate how Karat can help customers transform their technical hiring efficiency and quality

The requirements for this role are:

  • 4+ years in product marketing or a related function for enterprise, high ACV strategic solutions
  • 4+ years of experience in marketing within the tech space
  • Experience with developer solutions/tools and/or marketing to a technical buyer
  • Experience in a fast-growth company defining new categories and services to market is preferred
  • Avid learner and listener who has a “tool box” of strategic and tactical product marketing experience 
  • Have a very high bar for your own work as well as the results of the work you participate in and lead
  • Comfortable with owning and delivering on KPIs
  • Demonstrated strong writing and communication skills; with a track record of publishing high quality content
  • Demonstrated ability to work cross-functionally with others in a way that supports and builds company culture, while aiding in the success of the team
  • Passionate about the universal and very human experience of interviewing

 

Benefits of joining Karat:

While doing meaningful work is rewarding in itself, we also offer the following programs and benefits for all our full-time employees:

  • Competitive salary and benefits
  • Medical / dental / vision insurance 
  • Flexible vacation and paid company holidays
  • Paid parental leave 
  • Quarterly offsites & working retreats
  • State-of-the-art equipment for your work station

 

Karat is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

Benefits/perks listed below may vary depending on the nature of your employment with Karat and the state/country where you work.

 

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Location

The University District is a relaxed area with casual hangouts, diverse array of food and a youthful feel. Plus, the office is easy to get to by bus and link light rail.

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