Our mission is to deliver high-quality primary care that is accessible, convenient and affordable for all. Every single day you’ll be working on challenging problems with an exceptional team to profoundly transform primary care and improve people’s quality of life.

This role will give you the flexibility to work from either the Seattle HQ office or from home as often as you’d like, coming in for any meetings or activities where in-person attendance is required. You will also be able to arrange with your manager to spend periods of the year working from elsewhere in the country if your role can accommodate it. Our core working hours are from 10 am to 4 pm Pacific Time Monday through Friday. Please be aware that all employees are expected to be available during these hours.

Your role and impact

We are looking for a Senior Engagement Marketing Manager with experience driving awareness, adoption and retention of a service or product. You will develop, manage and execute impactful marketing programs with our health plan and health system partners in order to meet success metrics and objectives. Your work will be integral in shaping an engagement strategy that scales and will involve growing a team focused on maximizing adoption in these channels.

Responsibilities

• Manage channel partner relationships around engagement strategy and planning, customizing and optimizing efforts for diverse populations
• Manage marketing programs and maintain timely communications with numerous accounts, balancing external deadlines and requirements with internal teams
• Develop and implement member-facing programs to achieve registration, engagement and retention goals 
• Drive end-to-end creation of programs and tests, including collaborating with design and writing resources to deliver high-performing campaigns
• Use analytics and user insights to inform communication planning and guide partners on how to maximize results, making continuous improvements based on performance and trends

Qualifications

• 8+ years of B2B or B2C marketing experience
• Direct experience working with and driving success with enterprise customers or external partners
• Experience with health systems, health plans or employee benefits
• Experience in digital marketing and/or direct marketing
• Experience presenting ideas to various levels within an organization, bringing together internal teams and managing vendor relationships
• Proven success in building and engaging audiences through various channels
• Established track record of creating and implementing successful new programs or campaigns
• Exceptional written and verbal communications, including strong presentation skills
• Excellent organizational skills and the ability to collect, analyze and synthesize data

98point6 provides equal employment opportunities to all without regard to race, color, religion, sex (including sexual orientation or gender identity), national origin, age, disability, genetic information or other protected status.