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Senior Field Marketing Manager – Med/SLED

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

The Senior Field Marketing Manager will work closely with regional sales leaders to align the marketing strategy to sales goals and recommend a plan that includes a mix of activities (digital marketing campaigns, industry tradeshows, executive roundtables, hands-on workshops, etc) where target audiences experience multiple touches throughout the buyer’s journey. The ideal candidate will be highly adaptable, have a deep understanding of sales, make data driven decisions, and focus on industry imperatives for Med/SLED to further customize our marketing programs.

What you get to do in this role:

· Research, recommend, and build content that will resonate by industry, innovate on old school marketing tactics, and take calculated risks to deliver purposeful marketing into a set of named accounts

· Lead marketing enablement for the industries by being a source of knowledge for updates and announcements around field marketing, partners, analysts, executive programs, social media, our ServiceNow annual user conference, etc

· Work cross-functionally with sales, vertical and campaigns marketing, ABM, digital teams, and external agencies

· Meet with customers of ServiceNow to develop joint marketing strategies to drive adoption and advocacy of the Platform

· Co-create campaigns with our inside sales teams to identify and qualify new personas and secure meetings

· Continually monitor, analyze, and report on marketing campaign effectiveness and ROI using campaign dashboards and tangible/intangible feedback from the field

· Own and manage a quarterly budget and maintain excellent operational hygiene

· Provide onsite event support where applicable in targeted activities

Qualifications

• Bachelor’s degree or relevant work experience and 12+ years’ marketing and/or sales experience in high tech

• 5+ years supporting an industry sales team in a field marketing or ABM role

• Proven track record of planning and executing integrated marketing campaigns to high profile accounts that ensure success of an extended ecosystem, designed to scale

• Ability to work in a fast-paced, high-growth environment where deadlines for delivery are firm

• Prescriptive communicator who is accustomed to delivering information to a mature sales organization and customer base

• Keen understanding of financial services business models and buyer personas

• Data driven, experience in plunging into metrics and reporting success to varied audiences

• Creative problem-solving, resourceful execution, and high attention to detail

• Excellent project management skills with an ability to prioritize independently and delegate tasks to contractors or agencies when appropriate

• Budget conscious mentality and respect for company spending process and reporting

• Experience with Marketo, Tableau, MS Dynamics, and Adobe Suite a plus

• Travel up to 25%. Due to the current Covid-19 pandemic, travel requirements are limited until further notice

• Experience marketing to the Healthcare and/or State and Local Government and Education industries strongly preferred

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

4400 Carillon Point, Floor 4, Kirkland, WA 98033

An Insider's view of ServiceNow

How would you describe the company’s work-life balance?

I am a working mom, and I appreciate the privilege of being able to work from home when I need to adjust my hours. I could be offline for two hours in the middle of the day because there's a school event for my kids. To be able to do so without the pressure of, "Oh my goodness! Now it's going to make me look bad," I don't take that for granted.

Kurdin

Manager, Strategy & Operations

What does your typical day look like?

I work in global cloud services and constantly collaborate with people–every day is different. I could be working on product design, collaborating with folks in other organizations, driving decisions, assessing technology, and talking with customers.

Bill

Distinguished Systems Architect

What does career growth look like on your team?

Since joining ServiceNow, I've built out my leadership team, and 60% are women. My goal for my team is to create opportunities and a platform to showcase the incredible impact that they're having on the business, whether that's having them lead a critical initiative with cross-functional visibility or present during a C-suite meeting.

Vanessa

President, ServiceNow.org

How do your team's ideas influence the company's direction?

In this expanding hybrid world, people conduct millions of transactions on a regular basis, creating more data and processes to manage. So, continuing to offer new solutions, while scaling to the expectations of the modern world, is a challenge we are excited to take on. We are driving new levels of productivity, automation, and innovation.

Pat

Chief Technology Officer

What are some things you learned at the company?

Sometimes, we feel a little self-conscious. We may feel intimated or too shy to share our points of view. But in order to make an impact, we need to be able to trust our voice.

Ying

Director, Product Design

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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