Egencia

Egencia is rewriting the book on how companies and their employees arrange travel. Backed by one of the world’s largest travel brands - Expedia Group – Egencia operates like an agile and entrepreneurial start-up.

The Egencia brand marketing team helps create and distribute our brand to the world. We are looking for a Senior Manager, Brand Marketing to build innovative, and dynamic campaigns.

We are seeking an experienced brand marketing strategist with a genuine passion for business travel to elevate our presence in the marketplace. This role requires someone to lead the brand marketing strategy for Egencia, bringing big-idea thinking to our campaigns to deepen brand love and engagement with our customers.

You will have a record of developing marketing campaigns and brand strategies rooted in business and persona insights, with the ability to develop strategy from scratch, influencing both ideas and messaging internally and externally.

You possess a knack for multi-tasking, can prioritize with ease, plus have a drive for testing and learning; leading to insight and data-based decisions.

How will you help Egencia succeed?

• You will own all brand marketing decisions, driving both long-term strategy, pre-planned campaigns and day-to-day decisions. You’ll continuously ideate and innovate within the brand marketing space.
• Lead the development of key brand initiatives, and proactively partner with cross-functional teams to find opportunities to drive brand engagement throughout the year.
• Collaborate with a broad group of partners to develop and execute comprehensive go-to-market plans, cross-channel communication strategies, generate new ideas, lead projects and resolve issues.
• Strategic execution and management of brand campaigns, including detailed oversight and maintenance of internal documents, budget management and adherence to timelines, deliverables, and schedules.
• Clearly communicate key marketing strategies and ideas in key marketing leadership forums. Support written presentations for senior leadership.
• Write compelling creative briefs, and partner with creative agencies to guide and evaluate creative work.
• You will lead the continued evolution of our brand guidelines for identity, voice and tone, and creative execution.
• Effectively integrate data, both quantitative and qualitative, into copy, planning and problem solving.
• Develop a depth of knowledge of both customer and prospect personas and customer journey.
• Collaborate with designers, SEO specialist, digital, demand, customer, and segmentation marketing teams to understand project requirements and technical details to inform creative strategy.
• Deliver results within an agile, iterative, data-focused environment.
• Present to senior leadership regularly on plans and results.

Who You Are:

• You should possess a mastery of language and deep understanding of how design and copy amplify each other into signature moments that delight.
• You bring positive relationship building skills, acute attention to detail, and a passion for growing a discipline. Individual responsibility is high, and impact is global.
• You are willing to teach, ready to learn, and able to convey our brand across influential digital channels.
• A strong communicator with the ability to communicate clearly and concisely, both orally and in writing. Ability to confidently present objectives and desired outcomes to leadership and cross-functional teams. Consistently uses communication skills to influence others to get things done in an effective way.
• A creative thinker and problem solver who can think creatively both in generating new ideas and solving problems. Capacity to inspire creative teams with insight and storytelling, to develop world-class advertising and marketing initiatives and evaluate creative and marketing programs against strategy.
• A proactive self-starter and teammate who can work independently and as part of a team. Experience leading and/or facilitating cross-functional or organizational groups. Ability to build a level of trust and respect amongst peer group and recognize the importance of solid relationships.
• You possess strong project management experience and the ability to manage time and budgets effectively, including balancing multiple priorities to meet deadlines and navigating change with a positive attitude. Ability to identify or implement systems and process improvements as needed.

What You Bring:

• Proven significant experience in brand marketing strategy, advertising, messaging and digital strategy.
• Data driven decision-making, recommending and implementing strategies that achieve measurable results, driving towards marketing team goals.
• Understanding of how marketing programs impact the organization health and business at large, and ability to provide detailed analysis of the impact of those results.
• A strong ability to communicate with various business and product teams, interacting with local partners, and global teams.
• Desire to thrive in the rigors of fast-paced projects and demanding creative environments.
• Committed to improving process, including quality of program execution.
• Ability to prioritize across multiple deadlines and initiatives with a willingness to ask questions and a desire to communicate effectively with partners.
• Self-directed, organized, efficient: able to lead multiple, complex decisions at once, across multiple teams, and time zones.
• Ability to manage department and program-level budgets and resources; as well as the ability to make recommendations on spend levels, based on market shifts and changing business needs.
• A strong, effective communicator, presenter, and negotiator.
• A portfolio of work demonstrating your experience working on big brands and taking the impact of brand marketing to the next level.
• Commercially-minded: develops authoritative knowledge of industry, competition, and complementary products, and businesses.
• Experience working for a global marketing organization is preferred.
• BA/MA degree in English, Communications, Journalism, or related field.
• 7-10 years brand management, and/or marketing communications experience.

Why Join Us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

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Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.