Role Description

We’re looking for an experienced Marketing Analyst to partner with HelloSign’s marketing, product, and finance teams to answer key questions about how to grow revenue, scale and monetize the business, and launch high-impact initiatives. We solve challenging problems and boost business growth through a deep understanding of user behaviors with applied analytics techniques and business insights. 

You will be part of a small team, with a large amount of ownership and responsibility for setting best practices. The ideal candidate should have robust knowledge of consumer lifecycle and behavior analysis, customer segmentation, digital campaigns, and business operations for a SaaS company.

Responsibilities

• Undertake exploratory quantitative research to provide analytical direction and help guide the marketing team to improve our marketing programs
• Serve as a primary point of contact between many project teams and stakeholders around managing and enhancing our teams’ marketing measurement
• Actively monitor performance metrics, and present key trends to senior leadership
• Support the design, execution, and analysis of A/B tests
• Build executive-facing dashboards that track the progress of retention, monetization, and engagement
• Translate complex concepts into implications for the business via excellent communication skills, both verbal and written
• Attract, retain and develop a world class analytics team across acquisition and retention

Requirements

• At least 7 years of experience applying analytics to drive key business decisions; examples include business/product/marketing analytics, business intelligence, strategy consulting
• Significant experience with SQL and large unstructured datasets
• Deep understanding of applied statistics and experimental design/analysis
• Proven track record of being able to work independently and proactively engage with business stakeholders with minimal direction
• Strong verbal and written communication skills
• Experience in managing a team of analysts