Bsquare Corporation (www.Bsquare.com), based in downtown Seattle, is hiring an experienced, entrepreneurial B2B product marketer to join our sales and marketing team as a Senior Product Marketing Manager, reporting to the Director of Marketing.

Bsquare is building IoT technology that is powering the next generation of intelligent devices and systems that will make people more productive, improve quality of life, and make better use of the resources of our planet. Since 1997, Bsquare has been putting system software in smart devices. Our global customer base ranges from start-ups to Fortune 50 companies across a diverse set of industries. In just the last few years, we have helped over 600 customers ship more than 2.4M intelligent devices.

Are you an early adopter? Passionate about new technology? So are we! As our new Senior Product Marketing Manager, you will join a team that is launching our next generation of products and services, and will be responsible for achieving our business plan objectives. You’ll guide the product story, always ready to speak for and to our business customers and help them succeed.

The position requires close collaboration with our direct sales team, managing a technical sale, building on long-term customer relationships, and helping us forge new ones. The position will work closely with our product development and service delivery teams as well as senior leadership at Bsquare. If you are looking for a start-up opportunity (income and equity) in a well-established company, this is the role for you.

This is a full-time exempt salary position that comes with a competitive base, stock options, and a comprehensive benefit package including medical, dental, and vision coverage. Bsquare has a flexible Remote Work Policy so you can work where it’s safe and makes sense. In addition to the standard holidays, we offer a day of Civic Engagement Leave and encourage team members to engage in activities that matter to them in their communities.

Bsquare is a NASDAQ-listed public company that trades under the symbol BSQR.  We serve a global customer base from our principal business locations in Seattle, WA and Wiltshire, UK.  We are an equal opportunity employer committed to fostering an inclusive environment that welcomes individuals from all backgrounds.  We are particularly interested in building a team composed of people who have made diversity, equity, and inclusion in the workplace a central part of their professional journey.

Product marketing:

• Build and execute comprehensive go-to-market strategy, including all sales and marketing materials and product messaging framework.
• Analyze and understand SquareOne business customers and serve as the voice of the customer in product and sales meetings.
• Analyze the market and key competitors and differentiate positioning for SquareOne. Maintain the market requirements for SquareOne in collaboration with the sales team.
• In collaboration with product management, ensure those requirements are achieved or exceeded.
• In collaboration with sales and finance, help define the product offering, including packaging and pricing.

Sales support:

• Develop and execute lead generation campaigns to source SquareOne sales targets.
• Use data and insights to shape your priorities and campaigns and continuously assess progress through qualitative and quantitative analysis.
• Identify key marketing partners and develop relationships that help us accelerate our business goals.

• You have 5+ years of technical product marketing or product management. Prior experience in a technical role or B2B SaaS sales is a plus.
• You show outstanding interpersonal skills, with the ability to establish and maintain relationships with customers and business partners at all levels of large and complex organizations. You comfortably communicate and collaborate with colleagues.
• Your entrepreneurial spirit means you can move from strategy to hands-on tactics in the course of a workday.
• You’re experienced with HubSpot, Google Analytics, email marketing tools, and other marketing tools.
• You are a creative, clear communicator with a strong sense of voice and a dedication to brand management. Design skills a bonus.
• You bring a proven track record of helping to achieve business plan revenue goals or quota for a product or product family.