We’re out to make the world a safer place by solving big problems and taking on the public safety challenges of our time. From our company's inception building the TASER device to a full suite of hardware and software solutions, we are focused on providing police agencies with state-of-the-art devices and services they need to successfully serve and protect us. In the next few years, we're going to eliminate the burden of paperwork in policing, so officers can increase the time they spend building relationships and serving in their communities. We’ll put video at the heart of police records so our justice system can get to the truth faster. And we won't stop innovating until the bullet is rendered obsolete.

It’s a big mission, but it’s one we’ll pursue relentlessly every single day.

Your Impact
You're a Digital Marketing Leader looking to make a bigger impact on society - you excel at what you do, pining for a game-changing challenge with deeper personal meaning. You know how to build and execute digital marketing strategies in an enterprise B2B SaaS environment. You're well equipped to build, scale and optimize a predictable revenue engine.

You have the ability to lead a small team that is obsessed with results driven marketing execution. You lead with a hands-on approach to mentoring teammates and driving the team collectively towards success. We'd like you to bring insights from years of experience testing, measuring, iterating, and improving at every stage of the digital journey.

Your Day-to-Day

• Translate business objectives and sales priorities into a strategic digital marketing vision
• Set and deliver against short-term targets while also developing and laying the foundation for a long-term strategic plan for all things digital
• Manage digital projects through development; define, design and prioritize required capabilities with internal or external development resources and ensure deliverables are met on time and within budget
• Lead an existing team focused on demand generation, web, and performance, and create a roadmap for growth that aligns with your vision and our global growth plans
• Own budget to drive media strategy inclusive of web, SEM, email marketing, display/retargeting, social advertising, direct mail marketing, content syndication, and performance analytics
• Design, develop and execute a full-funnel digital strategy that identifies and engages the right leads
• Partner with Global leaders in Marketing, Sales, Training, People Operations and Product to drive Digital requirements
• Analyze internal and external data to derive insights, and drive action and optimization
• Track campaign metrics by investment, product and tactic to KPIs
• Manage website design, experience, development, and analytics
• Proactively engage with sales teams to coordinate, communicate, and optimize the impact of your marketing activities
• Identify growth opportunities throughout our total addressable market
• Analyze results, report up those observations to executive leadership and push forward next steps at a rigorous pace

Basic Qualifications

• Bachelor’s in marketing or related discipline
• 10+ years of digital marketing experience
• Marketing measurement and campaign experience in B2B Marketing
• Web design and development experience
• CRM, B2B Marketing Automation technology, and measurement tools experience
• Deep experience with paid social media, including behavioral targeting and lead generation campaigns
• People management experience
• Experience working directly with sales teams and leaders
• Solid project management experience

Preferred Qualifications

• Marketing automation platform, Salesforce CRM, and Salesforce Marketing Cloud experience
• Excellent Communications skills and the ability to develop strong relationships and interact will all levels of management
• Exceptional written and presentation skills to advocate for campaign needs and champion insights
• Startup experience

Compensation and Benefits 

• • Competitive salary and 401K with employer match
  • Discretionary paid time off
  • Robust parental leave policy
  • An award-winning office/working environment
  • Ride along with police officers to see them use our technology and get inspired
  • And more...

NOTE: The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may require legally eligibility to work in a firearms environment.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, sexual orientation, age, marital status, veteran status, or disability status.

Reasonable accommodations may be made to enable qualified individuals with disabilities and/or religious reasons to perform the essential functions of this position. Additionally, if you need a reasonable accommodation because of a disability or religious reason for any part of the employment process, please send an email to [email protected]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.