Role Description

Dropbox’s Integrated Marketing team activates the global programs, tactics and initiatives that drive new ARR growth and improve retention across all of our Home and Business solutions. Because of DBX’s digital-first approach to all campaigns, the effective and efficient management and operations of our digital platforms is critical for success, requiring significant cross-functional work across the IT, Product/Growth, Marketing and Content teams.

This is a unique opportunity for an accomplished digital leader to maximize the business impact of experience.dropbox.com for visitors and prospects. You will leverage consumer and business data to help identify areas of business opportunity for Dropbox’s visitor website, while leading Engineering and ITS in identifying, understanding and resolving web related technical issues. This role will lean heavily on deriving actionable information from research and online behavioral data, user journey mapping, Digital Marketing, etc., so ideally you will have experience in these areas. Also, you should have experience defining and driving adherence to web standards.

The Dropbox Sr. Digital Product Manager will advocate for our users and our business, setting the vision for facilitating visitor/customer choice from among our growing family of products. We use data, research, strategy, and empathy to guide multidisciplinary teams toward a common goal, balancing diverse perspectives and empowering our teams to do great work. As we scale globally, there’s plenty of space for you to grow alongside us and simplify life for millions of people around the world in a team that always focuses on we, not I, and creates delightful products that are worthy of trust.

Responsibilities

• Use data, customer and competitive insights, and industry best practices to identify opportunities to create innovative capabilities and compelling user experiences
• Develop detailed requirements for website capabilities, in coordination with the Web Producers and UX/UI Designer, to guide development
• Work with the Web Producer and development teams to ensure website components are built according to requirements and best practices
• Regularly monitor web traffic, onsite behavior and business outcomes
• Track and regularly report out performance on website conversion rates, customer acquisitions and new and retention revenue to various internal audiences
• Use data-driven insights to identify capabilities, initiatives meant to deliver business impact; create business cases based on clearly identified business goals and targets
• Drive investigations of website performance issues, potential anomalies, etc.
• Assist in creating and maintaining web policies and processes to ensure best practices and compliance requirements are observed/followed
• Partner with Analytics team to enhance/evolve web dashboard and monthly/quarterly business results reporting

Requirements

• BS or MS in computer science or experience as a Software Engineer, Designer or startup Founder
• 6+ years website product management experience - crafting, building scalable digital platforms
• Work effectively in highly collaborative environments
• Strong analytical skills, testing hypotheses and sorting through complex options
• Derives actionable insights from website behavior and business data
• Crafts clear and compelling recommendations, supported by strong analysis and business logic, to gain cross functional support
• Passionate about understanding customer needs, and strongly motivated to tackle customer problems
• Obsess about potential impact of web experience details (e.g., features descriptions, interfaces) on user take-rates and use experience satisfaction
• Effective communicating cross-functionally (e.g., development & technology teams, business teams), as well as across all levels within the organization
• Partner with developers and engineers to investigate and understand technical issues
• Able to juggle multiple initiatives, and shift priorities as needed
• Maintain and update product roadmaps
• Experience with Adobe Experience Manager (AEM) and Target