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Sr Product Manager, Digital Marketing

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

About the team

As part of the global marketing organization, the digital product management team focuses on building a world class ServiceNow digital product experience across web and mobile. Our primary focus is towards customer growth and optimization. This team creates experiences that enable engagement with digital events and adoption of success resources to help customers meet their business goals.

About the role

The digital product management team at ServiceNow is looking for a Senior Product Manager to imagine, build, and improve digital experiences, in collaboration with engineers, designers, content strategists, analytics and program managers. This individual will take product features from 0 to 1 through ideation, product discovery, requirements, design, development, release and experimentation. This role requires this individual to imagine, champion, and build delightful experiences across landing pages, discovery, site engagement and form conversion to drive lead generation. This is an opportunity to develop strategies and plans that impact the customer journey, digital campaigns, site content, SEO, personalization and mobile optimization. This role is an exceptional opportunity for someone who is looking for a product role where they can shape the ServiceNow digital experience.

· Set a product feature strategy to deliver customer needs and business goals

· Understand and lead analyses of the competitive environment, customer and product metrics to determine the right set of features

· Evangelize across teams to ensure support and contributions to our product vision

· Drive global product requirements definition, product planning and product design (including writing product briefs and user stories) of new features and enhancements

· Work cross-functionally and with the Engineering team to bring features live to the site

· Work closely with product marketing, business stakeholders, and the customer insights team to understand opportunities to improve content for our customers

We Are Looking for Demonstrated Experience and Proficiency in 3 Key Skillsets

· Product Management

· Communication

· Execution & Delivery
 

Product Management

· Strategy & Planning: Clear customer-centric feature roadmaps for short-term and long-term goals, including success measurements and KPIs. Lead and own product requirements, feature roadmap and strategy end-to-end with accountability of the entire lifecycle. Define and prioritize product requirements working closely with x-functional business partners, stakeholders and peers.

· Product Requirements: Write epics and user stories to guide development efforts and provide clear definitions of the “what” we are trying to accomplish. Each should be customer-centric and driven by real customer needs. You will continuously groom backlog, write use cases working closely with your scrum team in an Agile execution environment, and participate in all scrum ceremonies. You will work in close collaboration with the Design and Engineering teams to reach scope agreements and make trade-off decisions.

· Business Goals: Measure and report on business and product metrics, against planned targets. Create and communicate plans to meet and exceed goals.

Communication Skills
We are highly matrixed and move quickly. Strong communication skills are essential, including a demonstrated ability to communicate your ideas to design and engineering, successfully influence Business Units and Sales teams, and confidently present to stakeholders.
Execution Skills

You must be experienced in working in an agile environment and delivering to committed roadmaps. You must have a strong ability to prioritize features against customer and business impact.

What makes you right for this role?

· You’re eager to experiment and learn; even willing to make mistakes.

· You’re comfortable with rapidly changing environments and expectations.

· You are a critical thinker who likes working through problems.

· You are creative and excel when collaborating with others in a creative team process.

· You are personally very organized and self-paced.

· You have strong interpersonal skills and an ability to deal with cultural diversity.

· You like to have fun and work on important, high-visibility projects.

· You are a problem solver, using critical thinking to come up with innovative solutions in a fast-paced environment

· You are patient, empathetic approach when faced with challenges, operate while assuming the best

Qualifications

A minimum of 5 years of overall progressive experience in product management, managing product strategy and roadmaps in technology focused business

1-2+ years of experience developing product roadmaps and setting the strategic direction for the assigned domain

Experience leading a product squad including design, analytics, QA, Scrum master and development team in an agile environment

Strong data capabilities related to online metrics: skilled with data analysis and designing experiments, including multivariate (A/B) testing

Experience defining and building digital experiences for customers in B2C/B2B across multi-channels

Entrepreneurial spirit with track record for delivering results in fast-moving environments

Strong presentation and influencing skills and the ability to interact with executive level business and technical partners

Bachelor’s degree required or relevant work exp

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

4400 Carillon Point, Floor 4, Kirkland, WA 98033

An Insider's view of ServiceNow

How would you describe the company’s work-life balance?

I am a working mom, and I appreciate the privilege of being able to work from home when I need to adjust my hours. I could be offline for two hours in the middle of the day because there's a school event for my kids. To be able to do so without the pressure of, "Oh my goodness! Now it's going to make me look bad," I don't take that for granted.

Kurdin

Manager, Strategy & Operations

What does your typical day look like?

I work in global cloud services and constantly collaborate with people–every day is different. I could be working on product design, collaborating with folks in other organizations, driving decisions, assessing technology, and talking with customers.

Bill

Distinguished Systems Architect

What does career growth look like on your team?

Since joining ServiceNow, I've built out my leadership team, and 60% are women. My goal for my team is to create opportunities and a platform to showcase the incredible impact that they're having on the business, whether that's having them lead a critical initiative with cross-functional visibility or present during a C-suite meeting.

Vanessa

President, ServiceNow.org

How do your team's ideas influence the company's direction?

In this expanding hybrid world, people conduct millions of transactions on a regular basis, creating more data and processes to manage. So, continuing to offer new solutions, while scaling to the expectations of the modern world, is a challenge we are excited to take on. We are driving new levels of productivity, automation, and innovation.

Pat

Chief Technology Officer

What are some things you learned at the company?

Sometimes, we feel a little self-conscious. We may feel intimated or too shy to share our points of view. But in order to make an impact, we need to be able to trust our voice.

Ying

Director, Product Design

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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