Senior Optimization Manager
WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.
YOUR ROLE
You will own our Debt vertical and assist on the Banking and Investment verticals of FinanceBuzz which empowers the financial decisions of millions of consumers monthly. Driven by a growth mindset, you will use audience insights and data to optimize landing pages for revenue and user experience. Your optimization efforts will aim to maximize revenue and profitability for our business while balancing our advertisers' KPIs.
To succeed in this role, you'll need to thrive in a fast-paced environment while balancing multiple priorities. Data is at the heart of this job, but the numbers must be paired with creativity and marketing insights to fully understand target audiences and match these audiences with financial products.
WHAT YOU'LL DO:
- Manage, analyze, optimize and scale current landing pages to increase revenue and margin
- Dig into the data to analyze performance, identify trends, and find opportunities
- Research, test, and launch new advertisers on our platform
- Collaborate closely with the Account Management, Copywriting, and User Acquisition teams
- Ideate and implement tests including copy, UI/UX changes, and offer order to improve page metrics
- Identify trends across advertisers and/or platforms and use them to make recommendations
- Assist in developing content strategy that both engages the user and meets client KPI metrics
- Execute A/B tests, mostly focused on advertiser mix, content angle, offer depth and device type
WHAT YOU NEED TO SUCCEED
- Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance
- 3-5 years of experience with Google Search; planning, managing, and optimizing Google Search campaigns
- Experience optimizing on page experience and measuring against deep funnel advertiser KPIs
- Experience using tracking/reporting platforms and/or BI tools
- Analytical skills; a natural inclination to "follow the data" and making decisions and recommendations based on data - must have the ability to turn data into optimizations
- Proficiency in Excel (Pivot Tables, Vlookups, etc.) and the ability to analyze large sets of data
- Strong project management and organizational skills to manage multiple projects in a fast-paced, deadline-driven environment
BONUS POINTS FOR
- Forecasting
- Agency experience
- Experience with reporting/analytics software such as Looker, Tableau, etc.
- Experience working in a CMS (ex. Wordpress)
- A general interest and knowledge of personal finance
- Superb direct response writing experience for customer copy
TOTAL REWARDS & COMPENSATION
Salary range: $100,000–$130,000
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.