It’s our goal to become the most user-centric smart home technology company. We’re passionate about providing users access to high-quality products at great prices, we relentlessly keep costs low by partnering with the world’s most efficient manufacturers, we cut out “channel fat” by selling directly from our own website, and, unlike our competitors, we don’t seek a high-profit margin over our cost base, passing on all of these savings to our users. As we grow, we will continue to launch high-quality, affordable smart home products that enrich people’s lives and make great technology accessible to everyone!