“Mobility-as-a-service” has taken off in recent years — witness the explosion of bike and scooter startups (one of which recently became the fastest company in history to reach unicorn status) on the heels of rideshare apps like Uber and Lyft. As mobility services proliferate, travelers are becoming increasingly spoiled for choice. Rideshare, scooter and bike apps clamor for attention in app stores, which can all seem a bit bewildering for the user standing on a street corner, trying to plot a course from point A to B.
Enter Migo, a Seattle-based company that connects with APIs from a wide range of “mobility-as-a-service” apps and presents a user's travel options within its own simple interface. The company announced a $9 million in Series A funding round this morning, bringing its fundraising total to $11.1 million.
Founder and CEO Jeff Warren said Migo pulls data from all kinds of transportation providers, including bikes, scooters, public transit, rideshare services and taxis.
“We have to combine data from very professional feeds like Uber and Lyft with feeds from taxi companies that may not have a full time engineer on staff, and make it all look good and work well,” Warren said.
I’m not sure exactly where $9 million will take us in our journey to become globally relevant, but it should take us quite a great distance.”
The company will use the funding to expand its technical and marketing teams. Migo will also expand its platform, which is currently available only on iOS, and make it available on other operating systems.
“We have our Android beta in limited release at the moment, with about 50 people using it and giving us feedback in Seattle,” Warren said. “Android platforms sit on top of a server stack for us, which is basically how we’re going to be able to expand as a global company.”
After launching in Seattle and Portland last year, the platform is now available in 75 cities across the United States.
“I’m not sure exactly where $9 million will take us in our journey to become globally relevant, but it should take us quite a great distance,” said Warren, who previously worked in a variety of leadership roles at Expedia.
The funding comes from a range of new and existing investors, including Clayton Venture Partners, Thayer Ventures, Second Avenue Partners and CRADLE, the venture capital arm of Hyundai.
In a statement, Vice President of CRADLE John Suh said the partnership with Migo will arm the automotive giant with “invaluable information that will help the company explore future mobility models.”
“Migo is offering a unique, win-win service to consumers and mobility providers,” he said.