A new Seattle startup just launched from stealth.
On Monday, customer experience software startup Magnify announced that it raised $6 million in a seed funding round. Madrona Venture Group led the round, with Decibel Partners and a handful of angel investors also participating.
Magnify has built a platform that helps enterprise software companies with the post-sale journey. The platform has integrated machine learning and AI that helps automate and optimize customer onboarding. It’s supposed to simplify work for customer success teams, automating things like training videos, customer support emails and more. It can also identify when churn is likely or when there’s an opportunity for expansion and suggest next steps. On top of that, the platform integrates with other popular sales and customer support software products, including Gainsight, Salesforce, Marketo, Pendo and more.
Magnify recently spun out of Madrona, where it was incubated. The team is led by CEO and founder Joshua Crossman, who worked as a senior executive at Chef, BrightEdge and QuinStreet. He also spent eight years working at global consulting firm McKinsey.
“Magnify automates critical steps in the customer lifecycle and frees up the customer success and product teams to do the strategic work they want to do. I know I would have wanted this technology in my previous companies and am excited to bring this product to the teams that need it,” Crossman said in a statement.
The company is currently testing its product with a few early customers, but the new funding will help it move towards a wider product release. On top of that, the company plans to use the funding to hire for a variety of roles. Magnify says it’s specifically looking to grow its engineering, product and data science teams.
