Jobs at Appfire

Conduct outbound prospecting for Appfire’s Flow product and cross-sell opportunities. Research accounts, identify decision-makers, personalize outreach across email, phone, and social channels, qualify prospects, and schedule meetings for Account Executives. Maintain Salesforce records, collaborate with marketing and product teams, refine messaging, and meet monthly goals for meetings booked and pipeline generated.

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, market strategy, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling value propositions, lead cross-functional go-to-market execution, use customer and competitive intelligence to guide decisions, and measure impact across pipeline, trials, conversion, adoption, and revenue. Apply AI tools to improve product marketing efficiency and scale.

Leads Appfire’s Platform and Innovation portfolios, defining product strategy, roadmaps, investment priorities, and measurable business outcomes. Oversees shared platform and AI capabilities, develops 0-to-1 products, and manages the technical relationship with Atlassian across APIs, Forge, Marketplace, security, and ecosystem changes. Builds and coaches product leadership teams, partners with executive and cross-functional stakeholders, and owns platform adoption, innovation pipeline quality, customer traction, revenue, and strategic value.