Support overall Auth0 communications strategy in Australia, New Zealand, and Southeast Asia (primarily Singapore, Malaysia, and Thailand) and serve as key player on team to execute plan.
Liaise with Australia-based PR agency and internally manage requests for editorial, speaking, analyst, and content opportunities.
Support agency’s pitching efforts to secure coverage across all forms of earned media including broadcast, print, and online, in national and local media outlets.
Work closely with other teams in marketing (demand generation, events, ABM, content, product marketing) to align strategies for greater impact.
Work closely with regional spokespeople to raise their visibility as arbiters of Auth0’s messages.
Maintain a keen understanding of market-moving news and key industry trends to identify executive thought leadership opportunities.
Write press releases, bylined articles, speaking abstracts, and product/trend pitches; and serve as editor for all content coming through PR agency.
Provide support with customer correspondence for press releases and case studies.
Research and submit relevant CFPs to promote thought leadership of our executive team.