1 week ago
Identify, read, and engage with important media outlets to understand what the media is looking for and how Avalara can add value with data, stories, or trends.
Manage Avalara’s contributed content program – working with leaders across the business to build an editorial calendar of interesting topics, and pitch/ secure interest in those topics with media. Manage the creation, editing, and approvals for articles to secure published coverage.
Manage internal tools that elevate coverage to internal teams – Slack, email, website, and field alerts – so that useful pieces of news media are in the hands of our teams in a timely manner and useful format.
Work with customer marketing to establish the process and cadence for extracting and developing stories on our customers and members for use in PR and marketing programs.
Prepare PR materials such as press releases, executive briefing materials, backgrounders for press, and more.
Partner with the marketing events team to oversee budget for securing speaker placement and measuring ROI on participation.
Manage media coverage and trends and prepares results summaries for regular reviews/reports.
Manage the Avalara awards program, keeping track of annual awards, deadlines, and submissions.