Bobbie Benefits Overview

Leads Bobbie’s creator and community marketing function during an approximately eight-month maternity leave cover. Owns creator programs, influencer partnerships, ambassador initiatives, IRL events, community strategy, budgets, compliance, performance measurement, and team development. Partners with brand, growth, retail, product marketing, legal, and regulatory teams to drive awareness, launches, engagement, and growth through creator-led programs.

Leads Bobbie’s new ventures innovation pipeline from consumer insight and concept development through commercialization, launch validation, and transition into the core business. Develops business cases, financial models, positioning, pricing, channel strategies, and go-to-market plans. Coordinates cross-functional teams, owns post-launch testing and performance reporting, and determines whether innovations should be iterated, scaled, or stopped. Builds repeatable innovation processes and external partnerships across product, research, marketing, operations, finance, regulatory, and supply chain.

Own Bobbie’s brand voice and messaging strategy across marketing and creative channels. Maintain the brand style guide, write and edit copy for video, paid media, email, packaging, platforms, and campaigns, and create high-volume video scripts. Collaborate with marketing, creative, product, leadership, and external partners to ensure clear, consistent, compelling messaging aligned with the company’s mission and values.