Jobs at Kindred (livekindred.com)

Lead segment strategy, validation, and GTM for priority audiences. Design experiments to prove product-market fit by segment, translate insights into positioning and playbooks, and enable cross-functional teams to execute growth and retention initiatives.

Lead and build Kindred's lifecycle marketing function: design omni-channel member journeys (email, SMS, push, in-app, emerging channels), launch and optimize high-volume campaigns, partner cross-functionally to align product and brand, develop data-driven personalization and experimentation, hire and grow a team, and implement lifecycle infrastructure and playbooks to drive hosting, travel activation, and long-term member engagement.

Lead product experience areas, design trust-building systems, prioritize impactful problems, and collaborate with teams to deliver high-quality products.

Lead Copywriter will define and own Kindred's voice across channels, write and review copy for paid, product, lifecycle, and social, create voice and narrative frameworks, centralize agency output, and partner with Product, Growth, and Creative to ensure consistent messaging.