LawnStarter Benefits Overview

The Director of Conversion Rate Optimization will own the landing pages, run A/B tests, utilize AI, and improve the visit-to-customer rate, focusing on scalable conversion optimization without engineering dependency.

Manage paid search strategy and execution across multiple brands, handling campaign optimization, performance metrics, and cross-channel interactions to achieve growth targets effectively.

The Director of Conversion Rate Optimization will own landing pages in Webflow, conduct A/B tests, and use AI and analytics to improve the company's visit-to-customer rate. This involves building a rigorous experimentation program and optimizing conversion performance across paid and organic channels.