Head of Email
2 weeks ago
The Head of Consumer Email is responsible for driving key consumer actions across the RealSelf member lifecycle, spanning from onboarding through engagement, retention, win-back, and conversion via the RealSelf email, push and notification system. This will require leveraging data analysis, mapping the consumer journey, defining consumer segmentation, and creating a holistic email and push marketing plan that delivers against business objectives.
The successful candidate is an experienced marketer with deep consumer email marketing knowledge. You will be working cross-functionally and developing programs that reach millions of consumers. You lead our email team, strategizing, then prioritizing high impact work, and providing direction on how to execute. You are continually tracking and evaluating efforts, and love seeing the changes the team makes to create business value. You lead by mentoring and growing team members, reporting on successes and learnings, and continue to strive for better performance.