Rover is seeking a CRM Strategy Manager to own conversion across our pet sitter and walker lifecycle. This includes driving sitters who have created accounts to complete the sign-up application, activating new sitters, and improving retention metrics for our sitter base. This person will create the roadmap and strategies for driving sitter lifecycle conversion, develop testing plans, compose creative briefs, execute tests and campaigns from end to end, and analyze the results.
The ideal candidate is equal parts marketer, data analyst, and business strategist. S/he is passionate about engaging end users, driving business performance, testing and analytics, and collaborating with cross-functional partners to prioritize initiatives and maximize impact, including our creative and product management teams. S/he can operate both strategically and tactically in a scrappy manner in a high-growth, fast-paced environment. If you enjoy working with others to improve drive customer lifecycle performance and have a passion for getting the right message to the right customer at the right time, this is the job for you.