Head of Community
1 week ago
Create overall strategies and tactical campaigns that extend the level of user engagement with an eye towards improving user retention, facilitating user satisfaction and building brand awareness.
Define clear KPIs to measure engagement, growth, reach and potential conversion.
Create and maintain a calendar that communicates the schedule of overall community activities.
Partner with the marketing, product, development and other relevant internal teams to understand product designs, roadmaps, provide feedback on features, tools, and channels being created to manage or drive community/social activities, and devise compelling programs that leverage these elements.
Lead the creative process resulting in the creation of community content, including but not limited to RPA reusable components, RPA innovation projects, courses and webinars on UiPath Academy, written RPA focused articles/blogs, videos/livestreams, tutorials/guides and developer Q&A/AMAs.
Lead our team of community managers and collaborate with our customer and partner teams, development teams and product support engineers to establish community moderation/conduct policies.
Generate reporting that communicates user engagement and the effectiveness/ROI of community-oriented content/programs.
In charge of driving internal and external events to enhance user engagement.