Responsible for all aspects of industry conferences and events, from conception to optimization. Including logistics, production of marketing collateral, vendor negotiation, multi-channel campaigns, and budget management.
Research enterprise market characteristics, assist in enterprise strategy creation, and manage projects pertaining to enterprise strategic efforts such as Go-To-Market, ABM, brand awareness and lead generation campaigns.
Contribute in the implementation of new and dynamic marketing initiatives while closely collaborating with key departmental stakeholders to ensure uniform brand awareness.
Responsible for ongoing research and market evaluation to ensure proper event coverage nationally as well as at the state and regional level.
Manage strategic communication and content of social media platforms to grow thought leadership increase community engagement.
Monitor and measure event and conference-driven lead acquisition, prepare and deliver post-event results that report on show goals and objectives in a timely manner.
Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.