Zinnia (zinnia.com) Benefits Overview

Manage inbound life insurance leads via phone, guide customers through applications using a consultative approach, collaborate with sales teammates, meet metrics in a dialer-driven environment, and participate in coaching and development.

Lead and execute social media strategy across organic, paid, and influencer channels. Create written, visual, and video content; manage content calendar, community engagement, campaigns, and influencer relationships. Run paid social campaigns and A/B tests, analyze KPIs (engagement, reach, traffic, leads, ROAS), produce reports, and collaborate cross-functionally with agencies, content, legal, sales, and analytics to ensure compliant, measurable growth.

Lead content strategy and governance for life, disability, and related insurance products. Build editorial roadmaps informed by SEO and customer needs, establish content frameworks and approval workflows, manage agency relationships, and partner with Legal, Compliance, Product, and Marketing to ensure accuracy, regulatory compliance, and business alignment.