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Director, Digital Media Ad Operations, Americas

| Remote
Employer Provided Salary: 173,100-302,900 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Company Description
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.
Job Description
Overview:
We are seeking a dynamic and experienced Digital Media Ad Operations Director to lead our ad operations team for the AMS (Americas') region. The ideal candidate will have a deep understanding of digital advertising technologies, strong leadership skills, and a proven record of optimizing ad campaigns to maximize business impact and performance. The role requires attention to detail, a strong executor of digital campaigns across various platforms, and navigate complex workflows and processes. Executing and overseeing digital ad campaigns to meet performance and delivery goals with a passion to improve the way we work, will form the core set of responsibilities. The candidate has a strong familiarity with display programmatic, video, paid social ads, audio, direct buys, connected TV, PMPs, working across multiple DSP, building audience sets via SSP, analytics and attribution etc.
Responsibilities:

  • Lead the Americas' ad operations team across a multitude of digital programs ranging from brand to demand.
  • Campaign Optimization: Oversee the optimization of digital advertising campaigns across multiple channels and platforms to achieve maximum ROI and efficiency.
  • Compliance and Quality Assurance: Ensure compliance with industry standards, privacy regulations, and ad quality guidelines to uphold brand reputation and client satisfaction.
  • Data Analysis: Utilize data analytics and reporting tools to analyze campaign performance, identify trends, and provide actionable insights to the strategist and other stakeholders.
  • Budget Management: Manage ad operations budget effectively, allocating resources appropriately to meet campaign objectives and revenue targets.
  • Partner with the AdTech team to evaluate and implement ad tech solutions and platforms to enhance campaign performance, audience targeting, reach and operational efficiency.
  • Build and maintain relationships with key advertising partners and vendors to ensure access to innovative technologies and industry best practices.
  • Provide technical support regarding creative and advertising capabilities. Well versed with dynamic ads using Ads Creative studio/ Double click and other leading marketing solutions.
  • Share global best practices and innovate with market firsts.
  • Troubleshoot technical issues related to campaigns and ad technology usage.
  • Partner with other internal teams to ensure ad execution aligns with our overall digital acquisition strategy.
  • Oversee budget and billing and ensure spends linearity.
  • Ability to present compelling data driven stories in the most impactful, concise way to senior stakeholders.
  • Laying out a structured innovations roadmap, orchestrating best in class tests and that are thoroughly evaluated, documented, and globally communicated through a centralized playbook for global implementation.

  • Team Management

    • Lead a group of enthusiastic digital ad ops experts.
    • Ensure career growth trajectories for the team and helping them overcome daily challenges.
    • Operating with empathy.


    Qualifications
    To be successful in this role you have:

    • 10+ years of ad operations and digital marketing experience. B2B experience is essential and B2C experience is a plus.
    • Proven history of driving results and optimizing campaign performance in a fast-paced, deadline-driven environment.
    • Experience with ad operations best practices, ad trafficking, campaign management, and troubleshooting.
    • Familiarity with industry trends, emerging technologies, and regulatory requirements impacting digital advertising.
    • In-depth knowledge of digital advertising ecosystem, including ad serving platforms, DSPs, SSPs, DMPs, and programmatic advertising.
    • Expert in Google Campaign Manager, DV360, social media platforms (LinkedIn, Facebook, etc.), Audio, Video, Direct display, affiliates, app marketing.
    • Effective communication and interpersonal skills.
    • Diligence, operational prowess, and team minded.
    • Familiar with business analytics and producing data-driven insights and reporting.
    • Excellent communication and people skills, with the ability to effectively collaborate with internal teams, clients, and external partners.
    • Strong analytical skills with proficiency in data analysis and reporting tools (e.g., Google Analytics, Adobe Analytics, Tableau).


    JV19
    For positions in the Bay Area, we offer a base pay of $173,100 - $302,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.
    Additional Information
    ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
    At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.
    If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
    For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
    Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site .
    From Fortune. © 2022 Fortune Media IP Limited All rights reserved. Used under license.
    Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.

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    Technology we use

    • Engineering
      • JavaLanguages
      • JavascriptLanguages
      • ReactLibraries
      • Node.jsFrameworks
      • MariaDBDatabases
      • MongoDBDatabases
      • MySQLDatabases
      • PostgreSQLDatabases

    Location

    4400 Carillon Point, Floor 4, Kirkland, WA 98033

    An Insider's view of ServiceNow

    How would you describe the company’s work-life balance?

    I am a working mom, and I appreciate the privilege of being able to work from home when I need to adjust my hours. I could be offline for two hours in the middle of the day because there's a school event for my kids. To be able to do so without the pressure of, "Oh my goodness! Now it's going to make me look bad," I don't take that for granted.

    Kurdin

    Manager, Strategy & Operations

    What does your typical day look like?

    I work in global cloud services and constantly collaborate with people–every day is different. I could be working on product design, collaborating with folks in other organizations, driving decisions, assessing technology, and talking with customers.

    Bill

    Distinguished Systems Architect

    What does career growth look like on your team?

    Since joining ServiceNow, I've built out my leadership team, and 60% are women. My goal for my team is to create opportunities and a platform to showcase the incredible impact that they're having on the business, whether that's having them lead a critical initiative with cross-functional visibility or present during a C-suite meeting.

    Vanessa

    President, ServiceNow.org

    How do your team's ideas influence the company's direction?

    In this expanding hybrid world, people conduct millions of transactions on a regular basis, creating more data and processes to manage. So, continuing to offer new solutions, while scaling to the expectations of the modern world, is a challenge we are excited to take on. We are driving new levels of productivity, automation, and innovation.

    Pat

    Chief Technology Officer

    What are some things you learned at the company?

    Sometimes, we feel a little self-conscious. We may feel intimated or too shy to share our points of view. But in order to make an impact, we need to be able to trust our voice.

    Ying

    Director, Product Design

    What are ServiceNow Perks + Benefits

    ServiceNow Benefits Overview

    We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

    Culture
    Volunteer in local community
    Open door policy
    Open office floor plan
    Flexible work schedule
    Remote work program
    Diversity
    Documented equal pay policy
    Dedicated diversity and inclusion staff
    Mandated unconscious bias training
    Diversity manifesto
    Mean gender pay gap below 10%
    Diversity employee resource groups
    Hiring practices that promote diversity
    Health Insurance + Wellness
    Flexible Spending Account (FSA)
    Disability insurance
    Dental insurance
    Vision insurance
    Health insurance
    Life insurance
    Wellness programs
    Financial & Retirement
    401(K)
    401(K) matching
    Company equity
    Employee stock purchase plan
    Performance bonus
    Charitable contribution matching
    Child Care & Parental Leave
    Childcare benefits
    Generous parental leave
    Family medical leave
    Adoption Assistance
    Vacation + Time Off
    Unlimited vacation policy
    Generous PTO
    Paid volunteer time
    Paid holidays
    Paid sick days
    Office Perks
    Commuter benefits
    Company-sponsored outings
    Free snacks and drinks
    Company-sponsored happy hours
    Onsite office parking
    Onsite gym
    Professional Development
    Tuition reimbursement
    Lunch and learns
    Promote from within
    Mentorship program
    Online course subscriptions available

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