Product Marketing Manager
Tango Card helps thousands of companies reach their goals by making rewards and incentives easy to send and awesome to receive. Our customers genuinely love working with us, and it shows: We’ve made the Inc. 5000 list of the fastest-growing private companies in America for the last five years. We’re backed by a stellar group of investors, including the private equity firm FTV (which led a $35M growth equity round in 2018), Fyrfly Venture Partners, Floodgate Capital, Eric Schmidt’s Innovation Endeavors, SWaN & Legend partners, and WTI.
We work with 2,500+ enterprise customers today, including some of the world’s most recognizable businesses: Twitter, Google, Extole, Microsoft, Salesforce, and F5. We also partner with the top gift card brands, including Amazon, Starbucks, Target, Walmart, The Home Depot as well as 600+ brands across 40+ countries. Our customers send millions of gift cards each month, and we’ve facilitated $2B gift card transactions since our creation. Last but not least, we proudly partner with many of the most respected non-profits in the country, including the National Park Foundation, Special Olympics, and Habitat for Humanity.
Why Work for Us
Tango Card is proud to have been rated one of the Best Companies to work for by Built In Seattle. We’re on an incredible path to be the #1 rewards provider, and we are hiring amazing people across all areas of the business to accomplish our vision.
We foster an office culture of autonomy and transparency with flexible working hours and slim team structures. We provide our team members with what they need to be successful—whether that’s the latest technology at their fingertips or empowering them to attend conferences about industry trends. We’re committed to promoting mentorship and career development opportunities for our team members. Our physical offices are designed for productivity and comfort with standing desks, comfortable pod chairs, and a very dog-friendly environment. If working from home is more your thing, many roles offer the choice to establish a remote office. With a company like Tango Card that’s experiencing high growth year over year, career opportunities abound and you have the chance to create, own, and grow your role.
COVID-19 Update: To learn more about how Tango Card has adapted during these times, take a look at our blog post, How Tango Card is Changing in the Face of COVID-19, by our CEO, David Leeds.
Reward yourself and join the Tango Card team!
The Job:
Tango Card is looking for a Product Marketing Manager to help us make rewards even easier to send and more awesome to receive by presenting our products in ways that will strengthen our brand and increase sales. Our ideal Product Marketing Manager is a creative, passionate, insights-driven product marketer that will get to know our customers and user personas, conduct research and competitive intelligence, develop appropriate marketing tools, and drive go to market activities, messaging, campaigns, and ultimately the demand and usage of our products.
Reports to: Director of Marketing
As a Product Marketing Manager at Tango Card, you will:
- Balance our team’s vision for the product with the needs of our prospects and customers.
- Identify customer use of current products, untapped opportunities, and buyer personas.
- Create product and feature solution strategies as well as associated core content to reach customer decision makers and enable sales.
- Develop product messaging that differentiates new products and services from others in the market and attracts and converts prospects.
- Plan and develop compelling messages and tools (e.g. videos, case studies, customer success stories, demos, whitepapers, blog posts, presentations, how to guides, sales enablement, website copy, etc.)
- Test and refine new marketing approaches and channels to reach and engage key audiences.
- Collaborate, communicate, and plan effectively with Sales, Marketing, and Product to produce effective product and feature launches.
- Organize research and customer groups to collect feedback to help inform our product roadmap and pricing strategies.
- Manage and maintain competitive intelligence and comparisons.
- Measure and optimize the buyer journey as it relates to product feature adoption and usage.
- Develop other relevant objectives and key results to evaluate success and spend.
To be effective in our Product Marketing Manager role, you must have the following skills and experience:
- Minimum of 3 years of B2B product marketing experience
- Experience with storytelling
- Experience with market analysis
- Experience with product marketing tactics (e.g. integrated marketing campaigns)
- Experience researching and organizing customer groups to collect feedback that informs the product roadmap
Our ideal Product Marketing Manager at Tango Card will have most of the following skills and experience:
- Knowledge of web analytic tools (Google Analytics, WebTrends, etc.)
- Knowledge of both broad demand generation as well as account-based marketing (ABM) strategies
- Skilled in written and verbal communication, such as presentations, whitepapers, blog posts, etc.
- Skilled in design and copywriting
- Skilled in project management
- Ability to develop compelling marketing content that engages with target audiences
- Ability to collaborate and plan effectively with Sales, Marketing, and Product to produce effective product and feature launches
Please note: visa sponsorship is not available for this position.
- Competitive compensation package (money isn’t everything, but it helps)
- Medical, dental, and vision benefits (100% employer paid premium)
- Unlimited PTO and a generous holiday schedule
- 401(k) matching and equity opportunities (401(k) is a 100% match of up to 6%)
- Home-Office grant for ensuring a great WFH environment during social-distancing measures
- Award-winning culture that fosters autonomy, creativity, inclusion, transparency, and ownership
- Continued education and self-growth opportunities through Udemy
- Virtual fitness benefits through Classpass
- Dog-friendly offices
Tango Card is proud to extend its Voluntary WA State Paid Family Medical Leave Plan to employees across all Tango Card locations.
Tango Card is proud to be an equitable and equal opportunity employer; we’re strong because we’re diverse and prioritize inclusive practices. All applicants will be recruited and considered for employment regardless of their social identities, including but not limited to race, gender, color, religion, belief, national origin, age, sexual orientation, disability, and other protected classes. We thrive in the areas of recruiting and hiring when we have a growing awareness of the challenges faced by underrepresented candidates during the application and hiring process. We encourage all candidates to apply for roles they feel they have the skills to fulfill or a willingness to learn.