Senior Lifecycle and CRM Marketing Manager at EagleView

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EagleView is transforming the way companies use the data about the physical world in which they operate, by delivering more accuracy and context in a constantly changing world. EagleView combines imagery that reveals the finest and most important details with computer vision to help companies gain actionable insights into any location-from anywhere. By delivering timely comprehensive answers to complex questions, EagleView helps professionals across different industries improve people's lives and make informed decisions for the present and future. 

EagleView is looking for an exceptional marketer to own lifecycle marketing. You will focus on the strategy of engaging our known database of customers, prospects, and partners - building impactful experiences that guide our prospects through their buying journey with EagleView. This role reports to the VP of Marketing and is critical for our continued revenue growth. The Senior Lifecycle and CRM Marketing Manager will oversee the following functions: Nurture, Upsell, and Churn Mitigation Marketing. In this role you will cross-collaborate with different functions within marketing to ensure that EagleView's integrated campaign messages are highlighted in our automated nurture programs, grow our email marketing channel to engage our database, and work with BU specific marketing teams to provide strategic guidance and support - amplifying/aligning the message globally.

If you have a passion for building robust, data driven marketing programs throughout a prospect's lifecycle, can organize and drive vision, and are capable and comfortable in engaging with executives and individual contributors alike, we want to hear from you.

Responsibilities 

 
  • Develop new and optimize existing Email drip campaigns in order to generate and mature pipeline 

  • Interpret data, analyze results, and develop reports that showcase impact and performance of lifecycle marketing programs to continuously optimize the prospect experience with EagleView 

  • Lead database segmentation initiatives alongside our nurture marketing function to streamline a holistic segmentation strategy shared with other digital marketing stakeholders. 

  • Implement thoughtful experimentation to unlock high-impact campaigns and leverage automation to maximize engagement and retention through the customer lifecycle 

  • Manage execution of marketing programs and MarTech stack, own lead management and assignment, distribute and report on leads through CRM.

  • Drive implementation of marketing programs such as marketing automation implementation, CRM enhancements, lead routing and lead scoring, etc. 

  • Continually build, test, and analyze customer segments and messaging. 

  • Analyze, drive continuous improvement and provide actionable insights on email list health, open rates, deliverability, timing, opt-out rates and frequency of email campaigns and automation. 

  • Track email best practices and monitor industry trends, including (but not limited to) approaches, technologies, and opportunities; serves as an email marketing thought leader, particularly in email design, product development, and platform use. 

  • Create and manage marketing forms and landing pages for existing activities and promotions. 

  • Lead the evolution of our CRM capabilities by identifying opportunities to scale through technological innovation 

  • Empower and support marketers to operate campaigns from inception to execution in a self-service manner. 

  • Monitor and maintain data quality within the existing marketing database, ensuring accuracy and minimizing bad or incomplete data. 

  • Establish and maintain scalable processes that ensure best practices in campaign and lead management. 

  • Establish goals, KPIs, and reporting for the email programs and streamline performance monitoring and reporting to continuously measure customer lifecycle performance and communicate results 

  • Surface business insights across key performance indicators related to programs, reach, conversion, velocity, value, and return of activities and investments. 

  • Bring new ideas to the table - you can re-invent and not just execute on the status quo 

 

 

 

 

  • 5+ years of CRM strategy, creating and building customer lifecycle journeys (B2B CRM strategy preferred) 

  • Extensive knowledge and experience in both Marketing Automation and CRM in order to deliver compelling email campaigns that tie into the overarching digital strategy 

  • Experience building personalized experience for web, email, and other digital properties in order to deliver right message at the right time to the right person

  • Strong written and verbal communication skills and capable of clearly articulating vision and strategy

  • Has a proven track record of highly effective collaboration, striking deep relationships and ability to influence cross-functional teams to drive towards common performance goals

  • Thrives working in a fast-paced environment and can quickly adapt to changes

  • Ability to present ideas, data and results clearly, and communicate effectively across business teams and with 3rd party vendors/account representatives

  • Expert experience of HubSpot, Salesforce CRM, Google Analytics. 

  • Basic knowledge of HTML coding. 

  • Excellent cross-functional communication, organizational, and project management skills to work with multiple teams. 

  • Proven track record in technology integration, process and data management, and cross-functional collaboration. 

  • Experience in designing and maintaining B2B lead lifecycle and lead scoring. 

  • Experience with PowerBI (or similar martech tools) a plus.

 

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
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Location

10900 NE 4th Street, Bellevue, WA 98004

An Insider's view of EagleView

What’s the vibe like in the office?

I can definitely say that I’ve learned how to work through total chaos- the greatest of chaos, mind you. It’s rare when you hear silence in our office. From whistles and duck sounds to Nerf gun wars and flying squealing monkeys, I can assure you that there’s never a dull moment working at EagleView.

ALENA BENTLEY

INSIDE ACCOUNT MANAGER

What are some things you learned at the company?

EagleView has been a tremendous catalyst for my professional growth. I never thought I’d be so lucky to end up in a role that I’m so invested in. My coworkers and managers have been an incredible resource from day one, and I’ve gained knowledge and confidence in my field due to the constant support.

AARON TEDROW

ACCOUNTANT

What does career growth look like on your team?

Over my career at EagleView, I’ve consistently grown as an employee in several ways and I’m continuously learning new things each and every day. The assessment process allows me to give and receive feedback that creates all-around better employees. This type of feedback helped lead me to my promotion—my first promotion ever within a company.

THADDEUS HAGOOD

GEOMATICS MANAGER

What are EagleView Perks + Benefits

EagleView Benefits Overview

EagleView offers a “Work-hard, play-hard” culture, generous and flexible paid time off plus seven paid holidays and four floating holidays.

Medical & dental insurance, vision coverage, and prescription coverage and pays a majority of premiums for employees & covered dependents, and more

401(k) and Roth IRA plans, First Tech Credit Union memberships, and tuition assistance for eligible courses of study

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
EagleView provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
Paid industry certifications
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