Activation Program Strategist
Company Description
Accolade is a personalized health and benefits solution that dramatically improves the experience, outcomes and cost of healthcare for employers, health plans and their members. With a unique blend of compassionate advisors, clinical experts and intelligent technologies, we engage individuals and families in their health, establish trust, and influence their decisions at every stage of care. Accolade connects the widest array of personal health data and programs to present a single point of contact to the most effective health and benefits resources, while coordinating with providers at every step. Accolade consistently achieves 70 and higher Net Promoter Scores, 98% consumer satisfaction ratings, and up to 15% employer cost savings. Accolade has been recognized as one of the nation’s 25 most promising companies by Forbes, a fastest-growing private healthcare company by Inc. 5000, and is consistently rated a Top Workplace across the country. For more information, visit accolade.com.
Job Description
The Activation Program Strategist is responsible for shaping and executing strategies designed to nudge simple behaviors and influence more complex behaviors in a continuous manner. Using the power of the Accolade Cloud Platform, our fully-integrated, inbound and outbound touch points, and sophisticated Activate architecture, this position will be at the center of designing new ways to improve member health and drive adoption of complex health benefits and healthcare ecosystem services.
A day in the life....
- Partner and collaborate with Activate team members, Clinical teams, Customer Partnerships, and other Product and Tech stakeholders, as well as directly with the customer, as a key contributor to our customers success
- Design and develop workflows, personalized messaging, sequencing and prioritization of interaction, and user-experiences the influence decisions and support behavior change
- Develop and manage programmatic clinical and awareness campaign offerings that will run across the Accolade book of business
- Drive targeted levels of inbound contacts from first-time callers and from members of key segments of interest (e.g. ER use, biometric results, newly diagnosed). Achieve response rates above the industry standard
- Track and analyze program results; implement testing to continually learn and improve.
- Stay up-to-date on consumer and health-related marketing best practices, behavioral economics, and health behavior research
- Utilize exceptional project management skills to consistently deliver projects on time and within budget
Qualifications
What we are looking for...
- Bachelor’s Degree in Allied Health profession, Health Communications, Behavior Economics, or Health Promotion; Master's Degree preferred
- 3-5+ years of experience working in healthcare, digital health, or consulting-related to engagement, behavioral economics, and/or health-related program design
- A growth mindset – Always making improvements, trying new things, rolling with changes, failing fast, and a can-do attitude
- Proven ability to roll up your sleeves and make a contribution quickly; adaptive to changing array of priorities
- Knowledge of behavior change best practices and ways to use omni-channel approaches to drive personalized experiences to targeted individuals
- Strong writer, familiar with creating content for the web, email, social media and print – Form factoring a paper to an email, landing page, etc.
- Understanding of program conversion, results and ROI
- Trusted adviser who is adept at building relationships and influencing decisions
- Superior planning, organization, problem solving skills, and the ability to work collaboratively in a team environment
- Solid understanding of the healthcare ecosystem and HIPAA laws and regulations, especially as they pertain to marketing and consumer interaction
- Experience with reporting and tools including Excel, Tableau, Qlik, and Google Analytics
Additional Information
What is important to us
Creating an enduring company that is hyper-focused on our culture and making a meaningful impact in the lives of our employees, members, and customers. The secret to our success is:
We find joy and purpose in serving others
Making a difference in our members’ and customers’ lives is what we do. Even when it’s hard, we do the right thing for the right reasons.
We are strong individually and together, we’re powerful
Trusting in our colleagues and embracing their different backgrounds and experiences enable us to solve tough problems in creative ways, having fun along the way.
We roll up our sleeves and get stuff done
Results motivate us. We aren't afraid of the hard work or tough decisions needed to get us there.
We’re boldly and relentlessly reinventing healthcare
We're curious and act big -- not afraid to knock down barriers or take calculated risks to change the world, one person at a time.