Analyze website and app behavioral data to drive user acquisition, engagement, retention, conversion, and growth. Responsibilities include segmentation, experimentation, causal inference, predictive modeling, forecasting, impact measurement, and collaboration with Product and Engineering leaders to shape strategy and communicate actionable recommendations.

Leads a team of data scientists and business intelligence engineers responsible for demand forecasting, customer-agent routing, budgeting projections, and core business KPIs. Designs scalable analytical assets in Snowflake and Tableau, embeds AI into analytics workflows, partners with Product, Engineering, and Finance, and advises senior leaders on strategic investments, tradeoffs, revenue, and profitability.