Leads T-Mobile’s enterprise product design and user experience vision across digital channels. Owns design systems, accessibility governance, conversational design, user research, experience KPIs, and customer journey improvements. Builds and develops a multidisciplinary product experience organization while partnering with Product, Engineering, Marketing, Retail, Data, Finance, and other executives. Drives conversion, engagement, adoption, retention, and brand differentiation through research-informed, data-driven digital experiences.

Leads T-Mobile’s Content and Conversation Design team, setting strategy, guidelines, workflows, and design systems across digital and AI-powered products. Manages and develops designers, establishes voice and conversational principles, creates scalable tools and patterns, and partners with Product, UX, Research, Engineering, and AI teams. Uses human-centered design, research, prototyping, and KPIs to improve customer experiences, task success, engagement, and business outcomes.

The Design System Technologist creates user experiences for digital products, producing wireframes and prototypes while collaborating with teams to align design with business goals.