Lead offsite SEO and citation strategy to grow brand authority across third-party sites and LLM citation sources. Own writing, placement, outreach automation, citation analytics, and experiments to drive measurable referral and citation impact while collaborating with core SEO and content teams.

Lead North America mid-market marketing: own demand generation, ABM, webinars, and field events. Build and manage a regional marketing team, partner with Sales/Channel/Global Marketing, run budgets and ROI-driven campaigns, set KPIs, and travel ~40% to support regional activations and events.