Lead product development for agency-focused Ads Platform features enabling multi-account management, planning integrations, reporting, and transaction reconciliation. Translate stakeholder input into specs, work with Engineering, Design, and Data Science, and define success metrics to ship scalable agency workflows and integrations.

Lead and scale global revenue-retention initiatives for Snap's Small and Medium Customers. Own strategy, go-to-market roadmaps, KPIs, and cross-functional execution (Product, Engineering, Sales, Marketing, Data). Plan, test, and scale growth programs to increase adoption and retentive revenue while presenting results to senior leadership.

Lead the strategy and growth for Snap's brand advertising, collaborating with cross-functional teams to optimize advertiser outcomes and build innovative products.