Voodle is a new startup based out of Seattle that uses short-form video to help business teams communicate. After launching in June, the company is now ready to announce the closing of a $6 million funding round led by Madrona Venture Group and Vulcan Capital.
Voodle is part social media video platform, and part video-based walkie talkie. People use the app to record short videos of themselves for their coworkers. They can then share them via workplace apps like Slack, Salesforce or Hubspot. The videos also show up on a company’s Voodle platform, so people can browse all the videos recorded by their team.
Voodle videos are meant to be short and to the point. They can be used to explain something quickly and conversationally, or show coworkers something that is best represented visually — like a business site or fieldwork.
“The shift to remote work is here to stay, and the new workplace requires tools that can shrink the distance between colleagues, foster an inclusive culture and keep teams happy and productive,” Voodle CEO and founder Forest Key said in a statement. “Voodle checks all of these boxes and more. Asynchronous short video is the perfect solution for fostering team collaboration and cohesiveness, for motivating and inspiring others and moving business decisions along further, faster. It allows colleagues to inform and update as often as needed, without interrupting or adding more cycles.”
This new capital will help Voodle get off the ground by funding its current hiring push. The company says it’s hiring for roles in sales, marketing, engineering and executive leadership. It will also use the funding to invest in product development and grow its customer base.
While many of us have been working remotely for most of this year, Voodle aims to help teams that are suffering from Zoom fatigue — by allowing teammates to send quick digestible videos instead.