Nectar Social, a social commerce platform founded by former Meta product and engineering experts, recently emerged from stealth with $10.6 million in funding. The raise, which consists of a combination of pre-seed and seed funding, was co-led by True Ventures and Google Ventures.
The company works to help brands convert social media interactions into revenue by using AI to unify social listening and community management, attribute revenue to organic engagement and scale sales through direct message conversations.
Early adopters, including brands like OLIPOP, Jones Road Beauty and Solawave, have recorded significant growth in engagement rates and content impressions. The company’s 12-person team is based in Seattle and is working to become the social operating system for modern commerce.
