Articles about 2K

Plan and oversee in-game advertising for iOS and Android, managing and optimizing Video Ads and Offer Wall campaigns. Run A/B tests, maintain vendor/mediation relationships, collaborate with UA and Product, and analyze metrics (eCPM, ARPDAU, LTV, Fill Rates) to drive monetization and player experience improvements.

Run day-to-day community programs and player engagement for a mobile title: manage social/Discord/Reddit channels, surface player feedback to dev teams, enforce moderation policies, measure KPIs and sentiment, produce shareable content and reports, and collaborate with Product, Live Ops, and Marketing to inform roadmap and retention-driving features.

Own and execute WWE SuperCard live-ops monetization and calendar. Design and run events, sales, and promotions; tune economy and gameplay using quantitative and qualitative data; monitor real-time player metrics; advocate for community sentiment and iterate on event success criteria.