Teams at 2K

Lead global product marketing strategy for a new video game IP from development through launch and live service. Drive positioning, campaigns, player insight, acquisition, engagement, retention, community, and lifecycle marketing. Partner with development, product, creative, PR, and publishing teams; guide player-facing assets; represent Global Marketing; and lead, mentor, and develop the Product Marketing team.

Designs, prototypes, ships, and tunes features for free-to-play mobile games. Owns gameplay experiences end to end, writes detailed specifications, prototypes directly in Unity, integrates live-service systems, develops agentic design workflows, analyzes telemetry, and collaborates with engineering and art teams to balance gameplay, difficulty, and monetization.