Teams at ARB Interactive

Manage and optimize user acquisition campaigns across paid social, Google Search, programmatic, connected TV, radio, and podcasts. Own acquisition budgets, creative testing, landing pages, targeting, attribution, and performance metrics including CPI, CPA, LTV, and ROI. Use AI tools such as Higgsfield and Claude to accelerate creative development, analysis, reporting, and workflows while partnering with marketing, product, and analytics teams.

Owns the end-to-end redemption and fulfillment pipeline, including vendor SLAs, shipping, exceptions, customer support processes, and cost reconciliation. Manages the product catalog, sourcing, merchandising, pricing, vendor onboarding, and market data integrations. Establishes cross-functional operating rhythms, reporting, decision rights, and scalable processes while building a future fulfillment and merchandising team.

Own lifecycle and retention marketing across email, SMS, and membership communications. Build and optimize Klaviyo flows, segmentation, personalization, testing, campaign calendars, and QA. Manage membership onboarding, churn prevention, win-back, and upgrades while connecting CRM activity to conversion, repeat purchase, retention, reactivation, and LTV. Requires hands-on ecommerce marketing expertise and measurable results.