Teams at ArboStar

Lead onboarding for new clients in the tree care and landscaping vertical: configure systems, migrate data, run integrations, train users, monitor payments, identify upsell opportunities, update knowledge bases, and collaborate with Sales, Product, and Developers to ensure successful platform adoption.

Perform outbound B2B cold calls to qualify leads and set demo appointments for Account Executives. Follow and adapt outreach scripts, log activity in the CRM, and collaborate with Sales and Marketing to improve outreach. Work EST hours remotely, meet quotas, and support expansion into multiple international markets.

Manage and optimize paid campaigns across Google, Bing, and Meta to generate qualified leads. Collaborate with PPC, SEO, and copywriting teams. Create content for blogs, email, and social media. Implement SEO strategies, track metrics (cost per lead, conversion rates), report performance, and apply online and offline tactics to lower cost per lead while maintaining lead quality.