Teams at athenahealth

Lead customer marketing strategy for post-onboarding engagement, product adoption, and value realization. Build and scale integrated, data-driven campaigns and programs to increase product utilization, partner with Customer Success, Product, and Training, set and monitor KPIs, and coach a growing team. Represent customer marketing cross-functionally and at enterprise initiatives, support customer events, and apply modern AI tools to improve workflows.

Lead an 11-person sales organization to drive bookings, revenue, pipeline generation, and account growth for athenaFlex healthcare SaaS products. Develop sales strategy, collaborate with Product/Marketing/Customer Success, manage forecasting and performance, optimize processes, coach the team, and use AI tools to improve productivity and decision-making.

Lead full-funnel content strategy for lifecycle emails, paid media, web pages, and webinars. Design email nurture sequences, messaging frameworks, and CTA architecture. Manage freelance writers and budgets, collaborate with demand gen, marketing ops, web production, and creative teams, and analyze content performance to optimize SEO, UX, and conversion rates.