Teams at Directive Consulting

Own strategic relationships and commercial performance for a portfolio of enterprise and high-growth clients. Lead retention, renewals, upsell, cross-sell, forecasting, margin management, and executive communications. Architect integrated marketing strategies across paid media, SEO, content, CRO, creative, and RevOps. Lead QBRs, mitigate client risks, coordinate cross-functional teams, and mentor strategists and analysts while driving client satisfaction and net revenue retention.

Lead the expansion and strategic direction of the programmatic advertising department. Develop programmatic strategies, manage campaign KPIs and optimization, oversee partner and vendor relationships, provide thought leadership, support new business pitches, and coach teams. The role requires hands-on DSP expertise, ABM experience, B2B/SaaS campaign leadership, cross-functional collaboration, and experience managing substantial client budgets.

Lead the strategy and expansion of the agency’s programmatic services. Develop and optimize campaigns, establish measurement frameworks and KPIs, analyze performance, manage platform and vendor relationships, support new business pitches, and provide programmatic thought leadership. The role also involves cross-functional collaboration, client growth across B2B and SaaS accounts, and managing and developing team members.