Teams at Dovetail

Own Dovetail’s paid acquisition and email lifecycle growth engine. Manage channel strategy, budgets, campaigns, audiences, creative, landing pages, testing, attribution, and pipeline performance across Google Ads, LinkedIn Ads, retargeting, and email. Build AI-powered workflows, improve conversion journeys, connect spend to qualified pipeline and revenue, and collaborate cross-functionally with marketing, data, web, revenue operations, sales, and engineering teams.

Own enterprise demand generation from audience strategy and account-based marketing through campaign execution, sales follow-up, measurement, and pipeline growth. Build integrated programs across paid media, web, email, events, and sales outreach. Create expansion demand within existing customers, manage demand-generation tools and AI workflows, partner cross-functionally, and optimize programs based on pipeline, opportunity progression, and revenue outcomes.

Generate top-of-funnel pipeline through inbound and outbound prospecting across email, phone, social, and video. Research prospects, personalize outreach, qualify leads, and schedule high-quality meetings for Account Executives. Collaborate with Marketing, RevOps, and Sales on messaging, lead scoring, ABM campaigns, and repeatable outreach processes. Use CRM, prospecting, sequencing, AI, and data tools to optimize conversion rates and support the development of Dovetail’s SDR function.