Teams at Fetch

Own Fetch’s on-platform advertising measurement strategy, including event taxonomies, attribution, incrementality, reporting, and data pipeline standardization. Lead migration to standardized ad event infrastructure, define measurement methodologies such as multi-touch attribution and geo lift, and partner with engineering, data science, advertisers, and third-party measurement providers. Establish scalable measurement standards and ensure new ad products are instrumented and attributable from launch.

Lead a team delivering product and business analytics for Fetch's commerce and shoppable experiences. Own prioritization, experimentation, measurement, KPI dashboards, and stakeholder-facing insights to inform product, marketing, and commercial decisions. Manage and develop analysts while partnering cross-functionally to ensure data quality, repeatable analyses, and actionable recommendations.

The Senior Director, Marketing Intelligence will build and lead Fetch’s marketing intelligence function. Responsibilities include developing audience, consumer, market, cultural, and competitive intelligence strategies; integrating behavioral data and research; advising senior marketing leaders; translating insights into strategic recommendations; and establishing scalable teams, systems, partnerships, and operating models. The role will influence audience prioritization, positioning, campaigns, growth initiatives, investment decisions, and partner-facing programs.